Tono de Marca

Knowledgeable & Passionate, Authentic & Unpretentious, Refined & Curated, Friendly & Approachable, Predominantly French, Internationally Aware

Valores de Marca

• •Quality & Durability
• •Craftsmanship & Heritage
• •Timeless Style
• •Curated Selection
• •Customer Service

Mejores Prácticas

• •Prioritize Product Knowledge: Ensure copy reflects a deep understanding of the brands, materials, and craftsmanship. Use specific details that showcase quality and unique features.
• •Emphasize Durability and Timelessness: Frame products as long-term investments rather than fleeting trends. Highlight how they will "last you over the years."
• •Maintain an Authentic Voice: Avoid overly salesy or hyped-up language. Let the quality of the products and the passion for them speak. Be direct and honest.
• •Use Refined and Evocative Language (where appropriate): While unpretentious, the language can still be descriptive and appeal to the senses, especially when describing textures, fits, and the origins of the products.
• •Consistency Across Platforms (French/English): While the primary language may be French for the local audience, ensure that any English content (e.g., for international customers or broader social media reach) maintains the same core values of quality, authenticity, and refined passion. If using bilingual content, ensure translations are accurate and preserve the intended tone.

Percepción Social

Respected Retailer, Destination for Quality Menswear, Trustworthy, Niche & Specialized

Ejemplos de Copy

• •Just in: The latest uncompromising denim from Iron Heart. Crafted for life, built to fade. Discover the weight and texture that sets these apart. Available in store and online. #IronHeartDenim #BienvenuStore #Annecy #QualityMenswear #RawDenim
• •Experience the soft touch and timeless appeal of Portuguese Flannel. This shirt isn't just a garment; it's a testament to traditional craftsmanship and enduring style. Perfect for a smart-casual look that feels as good as it looks. Explore the collection. #PortugueseFlannel #MensStyle #MadeInPortugal #BienvenuStore
• •A legacy of leather. Red Wing Shoes have been synonymous with durability and classic American style since 1905. We’re proud to stock a curated selection of their iconic boots, ready for any path you take. Visit us in Annecy or find your pair at bienvenustore.com. #RedWingHeritage #BootsForLife #AnnecyShopping #BienvenuStore
• •Our End-of-Season Sale continues. An opportunity to invest in lasting quality from your favourite labels like Universal Works, Norse Projects, and Tellason. Limited pieces remaining. Shop thoughtfully. #Sale #QualityOverQuantity #MensFashion #BienvenuStoreAnnecy
• •Since 2015, Bienvenu Store has been Annecy's destination for men who appreciate clothing with character and integrity. We believe in pieces that tell a story, crafted by artisans who share our passion for quality that endures. Step into our world of carefully selected goods. #Annecy #MensBoutique #CuratedStyle #Bienvenu