Brand Tone

Inspirational and Aspirational, Artistic and Design-Focused, Approachable and Helpful, Proudly Colombian, Passionate

Brand Values

• •Timeless Design
• •Quality and Craftsmanship
• •Enhancing Well-being
• •Storytelling and Heritage
• •Inspiration from Nature and Light
• •Balance (Equilibrio)
• •Sustainability (Implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., inspirational, artistic, approachable, passionate), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. Share this guide with everyone who creates content for the brand.
• •Always Emphasize Core Values: Ensure that the brand's core values—timeless design, quality, well-being, Colombian heritage, and storytelling—are subtly or overtly woven into all copy. For example, consistently link products back to the inspiration behind them or their potential to create memorable experiences.
• •Use Evocative and Sensory Language: Since lighting is about ambiance and visual appeal, use descriptive words that appeal to the senses and emotions. Words like "warmth," "glow," "harmony," "serene," "vibrant," "balance," and "cherished" can reinforce the brand's aspirational and artistic nature.
• •Maintain a Consistent Narrative: Tell the brand's story consistently across all platforms. Reference the Colombian roots, the inspiration from nature and light, and the philosophy of creating "design for a lifetime." This builds a cohesive and recognizable brand identity.
• •Review and Refine: Regularly review all marketing copy—website content, social media posts, email newsletters, ad campaigns—to ensure it aligns with the established brand tone and values. Solicit feedback and be willing to refine the copy to maintain consistency and impact.

Social Perception

Positive and Engaged, Seen as a Provider of Aesthetic Solutions, Associated with Colombian Design, Trustworthy (Implied)

Copy Examples

• •Headline: Illuminate Your Story. Discover Timeless Colombian Design. Body: At Vida útil, we believe light is more than just function. It's the soul of your space, the creator of moments, the keeper of memories. Our lamps, born from a passion for timeless design and Colombian artistry, are crafted to not only light your rooms but to enrich your life for generations. Find the piece that tells your story. Call to Action: Explore Our Collections.
• •Headline: Beyond Illumination: The Art of Balanced Living. Body: Inspired by the ever-changing dance of natural light, Vida útil designs bring harmony and well-being into your home. Each lamp is a testament to quality craftsmanship, blending contemporary style with traditional techniques. Let us help you balance the light in your spaces and transform your everyday. Call to Action: Discover Your Perfect Light.
• •Headline: Crafted in Colombia. Cherished for a Lifetime. Body: Vida útil isn't just about lamps; it's about legacy. Our commitment is to create pieces that transcend trends, offering enduring beauty and quality. From the initial design inspired by nature's palette to the final, handcrafted detail, experience lighting that's designed to be part of your family's story. Call to Action: Learn About Our Craft.
• •Social Media Post (Instagram/Facebook): (Image: A beautifully lit room featuring a Vida útil lamp) Caption: Let there be light that inspires. ✨ At Vida útil, we pour our hearts into designing lamps that do more than brighten a room—they create an atmosphere, evoke emotion, and become a cherished part of your home's narrative. How does light transform your favorite space? Share with us below! #VidaUtil #ColombianDesign #TimelessLighting #HomeAmbiance #InteriorInspiration Call to Action: Shop the Look (link in bio).
• •Product Description Snippet (for a specific lamp): The 'Amanecer Pendant Lamp' captures the gentle warmth of the Colombian dawn. Its carefully considered form and handcrafted materials diffuse a soft, inviting glow, perfect for creating a tranquil atmosphere in your dining area or entryway. A timeless piece designed to bring lasting beauty and balanced light to your sanctuary.