Brand Tone

Informative and reassuring, with a touch of sophistication.

Brand Values

• •Customer satisfaction
• •Quality
• •Reliability
• •Global awareness
• •Helpfulness

Best Practices

• •Maintain a consistent tone across all platforms, including FAQ pages and marketing materials.
• •If using phrases in other languages, ensure they are accurately translated and culturally appropriate for the target audience.
• •Establish a style guide to ensure consistency in grammar, spelling, and tone.
• •Implement a review process where a second person checks all copy for consistency and accuracy.
• •Use customer feedback to refine and improve brand messaging and tone.

Social Perception

Reliable, helpful, and customer-focused, with a global appeal.

Copy Examples

• •"Find answers to your questions about shipping, returns, and more on our FAQ page."
• •"Experience the feeling of 'bien partout' with our travel mugs, keeping your beverages at the perfect temperature wherever you go."
• •"Our commitment to quality ensures you'll feel 'bien partout' when using our products."
• •"We're here to help. Visit our FAQ page for quick answers or contact our customer support team for personalized assistance."
• •"Shop with confidence knowing that our easy return policy ensures you'll always feel 'bien partout' with your purchase."