Brand Tone

Supportive, passionate, trustworthy, and slightly quirky (due to the mix of esoteric products and educational games)

Brand Values

• •Well-being & Serenity
• •Natural & Esoteric Focus
• •Quality & Authenticity
• •Customer Satisfaction
• •Passion
• •Security and Trust
• •Education and Development

Best Practices

• •Focus on clear and concise language, highlighting the benefits of products for both well-being and education.
• •Maintain a supportive and passionate tone, emphasizing the brand's dedication to customer satisfaction.
• •Address concerns about product quality by reinforcing the brand's commitment to rigorous selection and quality control.
• •Incorporate elements of trust and security by referencing secure payment methods and transparent customer service policies.
• •Balance the focus on well-being and education by crafting copy that appeals to both parents and individuals seeking personal enrichment.

Social Perception

Generally positive, with an emphasis on product utility (especially educational games) and customer-friendly service. Address concerns about product quality proactively.

Copy Examples

• •Discover items that bring daily happiness! Our curated selection offers something for everyone, from chakra bracelets to educational games.
• •100% Satisfaction Guaranteed! Shop with confidence knowing that your well-being and happiness are our top priorities.
• •Need help? Our customer service team is available 24/7 to assist you with any questions or concerns.
• •Unlock your child's potential with our engaging educational games, designed to spark creativity and learning.
• •Bien-être et Sérénité au Naturel: Explore our collection of natural products designed to enhance your well-being and promote a sense of serenity.