Brand Tone

passionate, authentic, and educational

Brand Values

• •Quality and Purity
• •Sustainability and Environmental Responsibility
• •Tradition and Family
• •Community Engagement

Best Practices

• •Lead with Passion: Always anchor the copy in the brand's love for bees and nature. Use words that convey dedication and care, such as "passion," "love," "intensive work," and "our mission."
• •Educate, Don't Just Sell: Frame products within a larger context. Explain why natural honey is better, how different nectars contribute to health, and why breeding queen bees is crucial. This builds authority and trust.
• •Emphasize Authenticity and Origin: Consistently mention the family-run nature of the business and its specific location in Poysbrunn, Austria. This reinforces the values of tradition, purity, and traceability.
• •Use Storytelling: Tell the story of the bees, the landscape, and the family. For example, describe the "märchenhafte Schlosslandschaft" (magical castle landscape) where the bees forage. This creates a more engaging and memorable brand narrative.
• •Maintain a Consistent Visual and Textual Tone: Ensure that all photography and visual branding elements align with the authentic, natural, and high-quality tone of the copy. Images should be warm, natural, and professional, reflecting the purity of the products.

Social Perception

trusted, high-quality, and authentic producer. The brand is perceived as a primary contact for connoisseurs, suggesting a strong and positive local reputation. The emphasis on pure, natural products and fighting bee mortality resonates well with environmentally-conscious consumers and those seeking authentic, artisanal food products.

Copy Examples

• •From our hives to your home. Every jar of Bienenwabe honey is a taste of the pure Austrian landscape and a testament to the incredible work of our bees. Support nature's hardest workers with every spoonful. #Bienenwabe #SaveTheBees #NaturalHoney
• •More Than Honey. A Commitment to Nature. Discover pure, family-harvested honey and join us in our mission to protect and grow our vital bee populations.
• •A Taste of the Seasons: Wildflower Honey Capture the essence of a year in Poysbrunn's meadows. This natural honey contains nectar from thyme, sage, and wild cornflowers, offering wellness benefits and a flavor that's as pure as nature itself. Authentic, unprocessed, and straight from our family's hives.
• •A sweet look inside the hive: This week at Bienenwabe...
• •Become a Guardian of the Hive. Our resilient queen bees are ready for a new home. Help strengthen bee populations —bring a Bienenwabe colony to your garden today.