Brand Tone

Friendly and Approachable, Trendy and Diverse, Service-Oriented

Brand Values

• •Quality and Variety
• •Customer Satisfaction
• •Local Presence and Community
• •Contemporary Lifestyle

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., friendly, enthusiastic, sophisticated), and language style (e.g., use of slang, formality level). Share this with everyone who creates content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and tone to resonate with their preferences, needs, and how they communicate.
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on social media, in emails, and in any advertisements. This builds a cohesive brand identity.
• •Focus on 'Who We Are': As highlighted in brand tone definitions, the 'voice' is who the brand is and should remain constant, true to its values. The 'tone' can adapt to the audience and format but must always align with the core voice.
• •Tell Your Brand Story: Incorporate elements of Biels' local heritage, commitment to quality, and diverse offerings into the copy to create a more engaging and authentic connection with customers.

Social Perception

Established Local Retailer, Source for Gifts and Fashion

Copy Examples

• •Headline: Discover Your Style at Biels: From Chic Fashion to Unique Home Finds! Body: Step into Biels and explore a curated world of fashion, home décor, and thoughtful gifts. We bring you the latest trends and timeless quality, all with a personal touch. Shop online or visit us in Roses, Figueres, or Girona! Call to Action: Explore Now & Get Inspired!
• •Headline: The Perfect Gift is Waiting at Biels.cat! Body: Searching for that special something? From unique gadgets to charming accessories and local Empordà fragrances, find unforgettable gifts for everyone on your list. Let us help you make their day! Call to Action: Shop Gifts
• •Headline: Refresh Your Wardrobe with Biels – New Arrivals Weekly! Body: Elevate your look with the freshest styles at Biels! We handpick the best in men's and women's fashion, ensuring you're always on-trend. Quality fashion, friendly service, right here in your community. Call to Action: See What's New
• •Headline: Biels: More Than a Store, It's a Local Experience. Body: For years, Biels has been a part of your community, offering quality products and a welcoming smile. Discover the Biels difference online or in our stores. We're here for you! Call to Action: Find Your Nearest Store
• •Headline: Home Styled by Biels: Create Your Dream Space. Body: Your home, your sanctuary. Find everything you need to make it beautiful and functional at Biels. From cozy décor to smart kitchen essentials, we've got you covered. Call to Action: Shop Home & Decor