Brand Tone

Professional, Passionate, and Traditional.

Brand Values

• •Quality and Excellence
• •Heritage and Tradition
• •Craftsmanship
• •Sustainability
• •Authenticity

Best Practices

• •Embrace the Heritage: Always connect the product back to the history and tradition of Biella. Use storytelling to bring this heritage to life.
• •Focus on Sensory Language: Use descriptive words that evoke the feeling of the yarns soft, rustic, luxurious, warm. This helps to convey the quality of the product online.
• •Maintain a Professional and Elegant Voice: Avoid overly casual slang or trendy jargon. The language should reflect the premium nature of the products.
• •Highlight Sustainability and Natural Origins: Consistently mention the use of organic materials and the connection to the natural environment of the Biella region.
• •Be Unapologetically Passionate: Let the love for the craft and the materials shine through in the copy. This passion is a key differentiator for the brand.

Social Perception

While the e-commerce store itself has a limited direct social footprint, the perception of Biellese as a mark of quality is strong. The name is associated with luxury, sartorial elegance, and some of the world's finest wool products. It is perceived as a premium, reliable, and authentic brand, appealing to discerning customers who value quality and tradition over fast fashion.

Copy Examples

• •Weaving a Legacy: The Unmatched Quality of Biellese Yarns.
• •Indulge in the whisper-soft touch of our 100% Cashmere. Sourced from the heart of Italy's most revered textile region, each skein is a testament to centuries of craftsmanship. Perfect for creating timeless heirlooms that are as rich in story as they are in texture.
• •Biellese is more than a name; it's a promise. A promise of quality born from the pure waters of the Alps and the skilled hands of generations of Italian artisans. We are committed to preserving this heritage, offering you yarns that are not only beautiful but also sustainable and true to their origin.
• •From the lush pastures of Piedmont to your knitting needles. Our Biellese wool is a celebration of nature and tradition. What will you create with it? #BielleseYarns #ItalianCraftsmanship #SustainableKnitting
• •Feel the Difference of True Italian Luxury. New Biellese Yarns Inside.