Brand Tone

Aspirational, friendly, youthful, accessible, and trend-focused. The communication style is direct, visually driven, relatable, and inspiring, positioning clothes for social events, holidays, and stylish everyday moments.

Brand Values

• •Femininity
• •Trend-Consciousness
• •Accessibility & Affordability
• •Joy and Celebration

Best Practices

• •Frame products around an event or feeling (e.g., The perfect wedding guest dress, Feel amazing on your next night out). This connects the product to the customer's life and aspirations.
• •Employ words like unforgettable, effortless, stunning, and vibrant. The copy should sell the feeling of wearing the clothes, not just the clothes themselves.
• •Use emojis where appropriate (such as ✨, ☀️, ❤️), ask questions in captions to encourage engagement, and use conversational language (Psst..., Let's be friends).
• •Always guide the customer on what to do next. Use clear, simple CTAs like Tap to Shop, Shop The Collection, Discover New Arrivals.
• •Ensure copy always complements the visual. The text should enhance the story being told by the photo or video, highlighting key features or the ideal occasion for the outfit shown.

Social Perception

Perceived as an accessible, go-to online source for affordable, feminine, and event-ready on-trend outfits for a younger, fashion-aware demographic in Australia. Seen as reliable for last-minute or specific occasion wear without significant financial investment, fostering a community of "Bielle Babes."

Copy Examples

• •Make an entrance. ✨ Our new Seraphina Satin Gown has just arrived, designed for unforgettable nights and main character moments. Limited stock available. Tap to shop or find it in New Arrivals. #bielleboutiqueau #formaldress #eventready #aushipping
• •Your Holiday Wardrobe is Calling. From sunrise mimosas to sunset cocktails, our new summer collection is made for adventure. ☀️ Shop dresses, playsuits, and more. Free express shipping on orders over $100.
• •THE WEEKEND EDIT: Curated looks for wherever you're headed. Shop Now.
• •🤫 Psst... Your new favourite outfit is on sale.
• •Effortlessly charming and endlessly versatile, the "Daisy" mini dress is your new go-to for picnics, brunch dates, and everything in between. Featuring a delicate floral print and a flattering A-line cut, it pairs perfectly with sandals for a casual day look or heels for a dressier vibe. Made for making sweet memories.