Brand Tone

Nostalgic, elegant, unique, friendly, and timeless.

Brand Values

• •Authenticity
• •Timelessness
• •Elegance
• •Uniqueness
• •Nostalgia

Best Practices

• •Use language that evokes a sense of nostalgia and timelessness.
• •Incorporate vintage-inspired terminology and phrasing.
• •Highlight the uniqueness and rarity of the vintage items.
• •Craft descriptions that tell a story or create a mood around the product.
• •Maintain a friendly and approachable tone to connect with customers.

Social Perception

Biella Vintage aims to be perceived as a trusted source for high-quality vintage clothing, offering unique and timeless pieces that evoke a sense of nostalgia and elegance. The brand wants to be seen as approachable and friendly, creating a community of vintage enthusiasts.

Copy Examples

• •"Step back in time with this exquisite vintage dress, a true testament to timeless elegance."
• •"Discover a curated collection of rare and unique vintage finds, each with its own story to tell."
• •"Embrace the charm of yesteryear with our hand-picked selection of vintage accessories."
• •"Add a touch of vintage glamour to your wardrobe with this stunning statement piece."
• •"Our vintage pieces are carefully sourced and restored to bring you the best of the past."