Brand Tone

Exciting, Promotional, Aspiring to be Trustworthy, Engaging, and Fun

Brand Values

• •Value/Savings
• •Variety & Discovery
• •Accessibility
• •Entrepreneurship
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Emphasize deals and discounts using strong, persuasive language.
• •Use countdown timers and auction-related terms to create a sense of urgency.
• •Highlight the variety of products and unique finds available on Bids.com.
• •Address concerns about authenticity directly by reinforcing guarantees and return policies.
• •Showcase positive customer service experiences and quick resolution of issues.

Social Perception

To be perceived as a legitimate and trustworthy online auction site where customers can find great deals and unique items, while also addressing concerns about product quality and customer service.

Copy Examples

• •Don't miss out! Bid now on luxury jewelry and snag incredible deals!
• •Authenticity guaranteed! Shop with confidence on Bids.com with our easy return policy.
• •Deals so good, they won't last! Start bidding and experience the thrill of online auctions.
• •Huge discounts on brand-name electronics! Get the latest tech for less on Bids.com.
• •Find unique treasures and one-of-a-kind collectibles at unbeatable prices. Start your bidding adventure today!