Brand Tone

Informative & Educational, Gentle & Caring, Conscious & Ethical, Clean & Pure, Approachable & Friendly

Brand Values

• •Veganism & Cruelty-Free
• •Clean & Safe Ingredients
• •Environmental Responsibility
• •Skin Health & Efficacy
• •Transparency & Honesty
• •Harmony with Nature

Best Practices

• •Prioritize "Gentle" & "Kind": Always frame product benefits and brand actions through the lens of gentleness towards the skin and kindness towards animals and the planet.
• •Emphasize "Vegan" & "Clean" Consistently: These are key differentiators. Ensure these terms are prominent in product descriptions, social media bios, and marketing materials.
• •Educate, Don't Just Sell: Provide valuable information about ingredients, K-beauty practices, and the benefits of a clean skincare routine. This reinforces the informative and caring aspect of the tone.
• •Use Inclusive & Positive Language: Words like "together," "harmony," "nourish," and "glow" align with the brand's name ("to shine together") and its positive, approachable feel.
• •Maintain Visual & Textual Cohesion: Ensure the clean, minimalist aesthetic of the visuals is matched by clear, concise, and calm language in the copy. Avoid overly aggressive or hyped-up marketing language.

Social Perception

Positive Association with K-Beauty, Trusted by a Niche Audience, Effective for Sensitive Skin, Eco-Conscious Choice, Growing Awareness

Copy Examples

• •Tired of city stress showing on your skin? 🏙️ Our Vegan Hyaluronic Pure Cica Serum is here to bring back your natural glow! ✨ Packed with soothing Centella Asiatica and deeply hydrating Hyaluronic Acid, it’s 100% vegan, cruelty-free, and made with only EWG green-grade ingredients. Gentle care for your skin, kind to our planet. 🌿 #Bidalli #VeganSkincare #CleanBeauty #KBeauty #UrbanSkinSavior #ShineTogether
• •Is your sensitive skin easily irritated? Find your calm with Bidalli. Our Calming Pure Facial Cream, crafted with nature's gentlest ingredients, soothes, moisturizes, and strengthens your skin barrier. Purely vegan, always cruelty-free, and wrapped in eco-friendly packaging. Because what's good for your skin should be good for the Earth too. 💚 Learn more & shop now! [Link] #SensitiveSkinSolutions #VeganKBeauty #BidalliCare #EcoFriendlyBeauty
• •Bidalli: Shine Together. ✨ We believe in the harmony of nature and skin. Discover our PETA-certified vegan, cruelty-free K-beauty, made with clean, EWG green-grade ingredients to heal and protect your skin from urban life. Gentle, effective, and kind. #BidalliStory #CleanConsciousBeautiful
• •Nourish your skin the Bidalli way – with pure, plant-based goodness that truly works. Our commitment? Effective vegan formulas, zero animal testing, and a lighter footprint on our planet. Experience the K-beauty difference that’s kind to your skin and the world around you. This week, explore our bestsellers for sensitive skin... [Link] #EthicalBeauty #HealthySkinHappyPlanet #Bidalli
• •**Tone-Up Pure Vita Serum:** Brighten your complexion and even out skin tone naturally! This potent yet gentle serum is powered by Vitamin C derivatives and nourishing, 100% vegan ingredients. EWG green-grade and cruelty-free, it’s designed to give your skin a radiant boost without harsh chemicals. Perfect for daily use, even on sensitive skin. Packaged with care for you and the Earth. 🌿 Key Benefits: Evens Skin Tone | Boosts Radiance | Diminishes Dark Spots | Vegan & Cruelty-Free | Eco-Conscious Packaging.