Brand Tone

friendly, down-to-earth, community-oriented, and passionate

Brand Values

• •Craftsmanship and Quality
• •Community Focus
• •Passion for Beer and Brewing
• •Down-to-Earth & Approachable
• •Connection to Cycling/Outdoors
• •Local Sourcing & Sustainability

Best Practices

• •Embrace the "Friendly Neighbor" Voice: Write as if you're talking to a friend or a familiar face in the community. Use welcoming language and an approachable style.
• •Highlight the "Worth the Ride" Journey: Connect the act of enjoying your beer with a sense of discovery, adventure (even if it's just a trip to the brewery), and rewarding experiences.
• •Showcase Community and Local Pride: Regularly feature stories about local ingredient sourcing, community partnerships, and events. Use language that emphasizes connection and shared experiences.
• •Let Your Passion Shine Through: Convey your enthusiasm for brewing, new recipes, and the craft beer scene. Share behind-the-scenes glimpses or "meet the brewer" type content to personalize the brand.
• •Keep it "Down-to-Earth" and Authentic: Avoid overly corporate or pretentious language. Stick to clear, genuine communication that reflects the brewery's unpretentious and quality-focused nature.

Social Perception

Customers generally have a positive perception, highlighting the excellent beer, friendly and knowledgeable staff, and great selection. Perceived as a welcome neighborhood brewery and a "beer-lover's gem." Recognized for their diverse range of beers, particularly IPAs, and their creative new offerings.

Copy Examples

• •Headline: Your Next Adventure Starts Here. Body: Life's a journey, and so is great beer. Hop on by Bicycle Craft Brewery and discover your new favorite brew. #WorthTheRide
• •Headline: Brewed with Passion, Shared with Friends. Body: From our family to yours, every pint at Bicycle Craft Brewery is crafted with care and the finest local ingredients. Bring your crew, even the furry ones! #OttawaCraftBeer #DogFriendlyOttawa
• •Headline: Taste the Local Difference. Body: We're proud to partner with local farmers and artisans to bring you a true taste of Ottawa in every glass. Supporting community, one delicious beer at a time. #SupportLocalOttawa #CraftBrewery
• •Headline: Always Something New on Tap. Body: Our brewers are always experimenting! Swing by the taproom to explore our latest creations, from bold IPAs to refreshing seasonal ales. What will you discover today? #OttawaBeer #NewCollection
• •Headline: Unwind, Sip, Repeat. Body: Looking for a laid-back spot to enjoy top-notch craft beer? Our cozy, dog-friendly taproom is your perfect escape. It's always #WorthTheRide to Bicycle Craft Brewery.