Brand Tone

Knowledgeable, Trustworthy, Supportive, Inspiring, Approachable

Brand Values

• •Quality & Purity
• •Tradition & Heritage
• •Customer Satisfaction & Service
• •Innovation & Versatility
• •Integrity & Transparency

Best Practices

• •Emphasize Natural & Pure: Consistently highlight the use of natural ingredients and the absence of artificial additives, sugar, salt, or alcohol in product descriptions, social media, and ads.
• •Leverage Heritage with Modernity: Reference the company's long history and experience as a mark of quality and trustworthiness, while also showcasing innovation, a wide range of flavors, and adaptability to current trends.
• •Speak with Authority, but remain Approachable: Use language that conveys expertise and confidence in the quality of the flavors, but maintain a helpful, friendly, and inspiring tone.
• •Tailor B2B vs. B2C Messaging Appropriately: The tone for B2B communication can be more focused on partnership, efficiency, customization, and industry compliance, while B2C can lean more into inspiration, ease of use, and creative culinary applications.
• •Focus on Solutions and Benefits: Clearly articulate how Bickford Flavors help customers achieve their goals. Showcase the versatility and quality that lead to a superior end product.

Social Perception

Positive for Quality & Natural Ingredients, Valued for Customer Service, Seen as a Long-Standing, Reputable Company, Appreciated by Specific Niches, Mixed in Highly Specific DIY Communities

Copy Examples

• •Headline: Over a Century of Flavor Perfected. Taste the Tradition, Inspire Your Creations. Body: Since 1917, Bickford Flavors has been crafting the finest natural flavors. From our timeless vanilla to innovative custom blends, discover the difference that quality ingredients and generations of expertise make in every drop. Elevate your baking, beverages, and culinary masterpieces today.
• •Social Media Post (Recipe focused): Unlock a world of taste! 🍓✨ Our all-natural Strawberry Flavor is bursting with authentic, sun-ripened goodness. No added sugars, just pure delight. Perfect for your summer sorbets, homemade sodas, or that secret cake recipe. What will you create? #BickfordFlavors #NaturalFlavors #BakingInspiration #FlavorExperts
• •B2B Ad Copy: Partner with Purity & Performance. Bickford Flavors delivers consistent, high-quality natural flavorings for your food and beverage innovations. With over 260 stock options and custom formulation expertise, we provide TTB-approved, Kosher-certified solutions that meet today's clean-label demands. Let's create your next best-seller. [Contact Us for Wholesale/Samples]
• •Product Description Snippet (for a specific flavor): Experience the true essence of [Flavor Name]. Our [Flavor Name] flavor is meticulously crafted from the finest natural sources, delivering an authentic and robust taste profile without any artificial additives, sugar, or alcohol. Ideal for [application 1, application 2, application 3]. Trust Bickford for unparalleled purity and flavor intensity.
• •Website About Us Excerpt: More Than Just Flavors, We're a Legacy. For generations, Bickford Flavors has been the trusted choice for discerning chefs, innovative manufacturers, and passionate home creators. Our commitment to natural ingredients, time-honored techniques, and exceptional customer care is at the heart of everything we do. Discover the Bickford difference and let us be a part of your flavor story.