Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Knowledgeable & Authoritative, Modern & Contemporary, Playful & Engaging, Authentic & Honest

Brand Values

• •Community Focus
• •Quality & Curation
• •Exceptional Customer Experience
• •Deep Passion for Cycling
• •Progressiveness & Inclusivity
• •Honoring Heritage while Embracing Evolution

Best Practices

• •Speak the Cyclist's Language: Use terminology and references that resonate with cycling enthusiasts (e.g., "trail-shredding," "KOM," "dropbar"), but ensure it remains accessible and not overly exclusionary. Explain jargon where necessary for broader appeal.
• •Lead with Passion, Support with Expertise: Start with enthusiasm and excitement for the products and the cycling lifestyle. Follow up with knowledgeable details and specifications that highlight quality and performance benefits.
• •Embrace Authenticity and Honesty: In reviews or product descriptions, be genuine. If doing "unfiltered" content, let that approachable, less-polished voice come through. Acknowledge both the pros and the context of use for products.
• •Foster a Sense of Community: Address your audience directly (e.g., "Bici Fam," "riders"). Encourage interaction and make them feel part of the Bici journey. Highlight local events and customer stories when possible.
• •Infuse Playfulness and Personality: Don't be afraid to use emojis where appropriate (especially on social media), ask engaging questions, and inject a bit of humor or lightheartedness, reflecting the "playful" aspect of the brand's desired vibe. Maintain a modern and energetic voice.

Social Perception

Highly Regarded Local Retailer, Trusted Source for Quality Gear, Improving Online Presence, Modern and Engaging Brand

Copy Examples

• •Instagram Post (New Bike Arrival): Stop scrolling, start dreaming! 🤩 The all-new [Bike Model] just rolled onto the Bici floor, and trust us, it's even better in person. Pure trail-shredding (or road-carving) joy. Ready for a test ride? We thought so. 😉 #BiciBikes #NewBikeDay #CyclingPassion #VancouverCycling #RideWithUs
• •Website Banner (Seasonal Sale): Gear Up & Go! 🚵‍♀️💨 Spring adventures are calling. Get [X]% off select bikes, apparel, and accessories at Bici. Passionate advice, unbeatable gear. Let's make this your best season yet! Shop Now. [Link]
• •TikTok Video Intro (Bike Review): What's up, riders! Jake here from Bici, and today we're unboxing some serious awesome – the [Bike Model]! Is it all hype? 🤔 Let's get into it! #BiciReviews #BikeLife #CyclingTech #HonestReview #[BikeBrand]
• •Email Newsletter Snippet (Community Event): Hey Bici Fam! 👋 Mark your calendars! We're hosting a [Event Name] on [Date] at our Vancouver store. Expect good vibes, great company, and all things cycling. We're stoked to connect with our amazing community – that means YOU! More details & RSVP: [Link] #BiciCommunity #VancouverEvents #CycleTogether
• •Product Description (Premium Component): Elevate your ride from 'great' to 'unforgettable.' The [Component Name] isn't just a piece of gear; it's an investment in pure performance and cycling joy. Expertly curated by the Bici team for riders who demand the best. Because every detail matters. #BiciApproved #PremiumCycling #RidePerfection