Brand Tone

Friendly, passionate, and artisanal, communicating with closeness and enthusiasm, while also professional and reassuring regarding quality and care.

Brand Values

• •Personalization and Uniqueness
• •Craftsmanship and Quality
• •Customer-Centricity
• •Passion for Fandoms

Best Practices

• •Always Emphasize the "Handmade" Aspect: In all communications, use words like "artisanal," "hand-painted," and "made with care." This reinforces the core value of craftsmanship and justifies the quality and price of the products.
• •Speak the Language of Fans: When targeting specific niches (like F1 or movie fans), use terminology and references that resonate with them. This shows that the brand is also passionate and knowledgeable, creating a stronger connection.
• •Use a Passionate and Enthusiastic Voice: Employ exclamation points and positive, emotional words ("incredible," "magical," "unforgettable") to convey the excitement and passion behind the creations. This tone should be consistent across social media, the website, and customer service interactions.
• •Showcase the Process: Continue to share behind-the-scenes content (3D modeling, printing, painting). This transparency builds trust and highlights the effort and skill that goes into each figure, reinforcing the perception of quality.
• •Let Customers Be the Heroes: Feature customer photos and reviews prominently. Frame the narrative around the joy and emotion the figures bring to their recipients. Use phrases like, "Our customers say it best," to build social proof and maintain a friendly, community-focused tone.

Social Perception

Perceived as a high-quality, trustworthy brand that delivers on promises, seen as artisans who pour care and detail into their work. Successfully built a community, and viewed as a passionate team dedicated to creating meaningful and detailed art pieces.

Copy Examples

• •Turn your favorite moments into a work of art. 🎨✨ At Bichuelu Miniaturas, we don't just create figures; we craft memories. Each piece is handmade with passion and precision, ready to tell your unique story. What memory would you turn into a miniature?
• •Feel the adrenaline of the track in your own hands! 🏁 Our new collection of Formula 1 driver figures is here. Hand-painted with every detail in mind, for the true fans. Get your favorite driver before they speed off! #F1 #Motorsport #Collectible
• •Your best friend deserves a special tribute. 🐾 We transform photos of your furry companions into unforgettable figures full of love and detail. The perfect keepsake to cherish forever. #PetLovers #CustomGift #Handmade
• •The perfect gift doesn't exist? Think again. Surprise them with a personalized figure that captures their essence. Ideal for anniversaries, birthdays, or just because. A unique gift for a unique person.
• •For the most demanding collectors! 👑 Our limited editions are designed to stand out. Each figure is an original artistic creation, hand-finished to ensure exceptional quality. Swipe up to discover our latest masterpiece. #CollectibleFigure #Artisan