Brand Tone

Passionate, Family-Oriented, and Quality-Conscious

Brand Values

• •Quality Ingredients
• •Handmade/Artisanal
• •Customer Happiness
• •Family & Tradition
• •Health-Conscious Options
• •Innovation & Creativity

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms that highlight the craft and care put into each product.
• •Share the Family Story: Weave in mentions of their heritage and family-run nature to build connection and trust.
• •Focus on Ingredient Quality and Health Benefits: Clearly communicate the use of high-quality, natural ingredients and options like reduced sugar or vegan choices.
• •Use Warm and Inviting Language: Employ words that convey passion, joy, and a welcoming atmosphere (e.g., "love," "happy," "delicious," "delight").
• •Showcase Uniqueness: Highlight what makes B-iced special, such as their "Semifreddo" desserts, custom cakes, or unique flavor combinations.

Social Perception

Based on their online presence, the intended perception is that of a beloved local gelateria that offers high-quality, authentic, and lovingly made products. They aim to be seen as a place that cares about its customers and the ingredients they use. The connection to their Ukrainian heritage and the #standwithukraine hashtag on TikTok suggests a brand with a personal story and a sense of broader social awareness.

Copy Examples

• •Crafted with love, from our family to yours. Discover the taste of real, handmade ice cream at B-iced.
• •Every scoop tells a story. Experience the passion for quality ingredients and unique flavors that has been our tradition since 1998.
• •More than just dessert, it's a moment of joy. Indulge in our artisanal ice creams and signature Semifreddo, made to make you smile.
• •Celebrate sweetly! Let us create a stunning, handcrafted ice cream cake for your special occasion, made with the finest ingredients and a sprinkle of B-iced magic.
• •Taste the difference passion makes. From classic favorites to exciting new flavors, all our treats are palm oil-free, lower in sugar, and full of homemade goodness.