Brand Tone

Artistic & Passionate, Warm & Inspirational, Elegant & Unique, Personal & Heartfelt

Brand Values

• •Artisanship & Craftsmanship
• •Beauty & Aesthetics
• •Inspiration & Joy
• •Quality
• •Customer Connection & Appreciation

Best Practices

• •Emphasize the Artisan Story: Always highlight the "handcrafted," "hand-decorated," and "artisan-made" nature of the products. Share the founder's passion and the Boston origin. This reinforces uniqueness and quality.
• •Use Warm and Evocative Language: Incorporate words like "beauty," "inspiration," "harmony," "elegance," "joy," and "cherish" to reflect the brand's aim to create a positive and loving environment.
• •Maintain a Personal and Appreciative Voice: Address customers directly and express gratitude. Share the joy the founder feels from positive customer experiences, making the brand feel approachable and heartfelt.
• •Focus on Uniqueness and Detail: Stress that each piece is "unique" and "thoughtfully created," with "meticulous consideration to every detail." This appeals to customers seeking distinctive items.
• •Visual Consistency is Key (though not copy, it supports it): While this is about copywriting, ensure all accompanying visuals align with the described tone – elegant, warm, showcasing the intricate floral and classic designs. This synergy will amplify the copy's impact.

Social Perception

Customers perceive Biccara products as beautiful, unique, high-quality, and special. They appreciate the artistry and the distinctiveness the items add to their homes. The brand is seen as a source for distinctive, giftable items that create a positive impression. The opening of a physical store presence suggests a growing and tangible connection with the local community.

Copy Examples

• •Headline: Elevate Your Everyday: Discover Handcrafted Beauty by Biccara. Body: More than just decor, each Biccara piece is a handcrafted story, designed to bring warmth, elegance, and a touch of inspiration to your home. Explore our unique collection of artisan plates and trays.
• •Headline: The Art of Gifting, Beautifully Made. Body: Searching for a truly special present? Biccara offers unique, hand-decorated home treasures, lovingly crafted in Boston. Give a gift that inspires and delights for years to come.
• •Headline: From Our Hands to Your Home: The Biccara Promise. Body: Passionately designed and meticulously crafted, our floral and classic print decoupage plates and trays are made to be cherished. Experience the joy of unique, artisan quality.
• •Headline: Infuse Your Space with Elegance and Inspiration. Body: Biccara’s world is filled with warm colors and designs inspired by nature’s harmony. Let our handcrafted pieces transform your home into a haven of beauty and tranquility.
• •Headline: Meet Elena, The Heart Behind Biccara. Body: "My dream is to continue growing Biccara, spreading beauty and inspiration." Discover the passion that goes into every hand-decorated piece, designed to add a unique, tasteful detail to your life.