Brand Tone

nurturing, reassuring, and modern

Brand Values

• •Safety and Quality
• •Danish Heritage and Design
• •Functionality and Comfort
• •Sustainability
• •Personal Expression

Best Practices

• •Emphasize Heritage and Quality: Always connect the products back to their Danish origins and the brand's commitment to high-quality, safe materials. This is a key differentiator.
• •Use a Nurturing and Reassuring Tone: Address the parental audience with empathy and understanding. Use words like "gentle," "safe," "comfort," and "peace of mind."
• •Keep it Clean and Simple: Reflect the Scandinavian design aesthetic in the copy. Use clear, concise language and avoid overly complex or jargon-filled descriptions.
• •Leverage Social Proof: Incorporate customer testimonials and awards into marketing materials to build trust and reinforce the brand's positive reputation.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the brand's visual identity—soft, modern, and aesthetically pleasing. The language should feel as clean and curated as the images.

Social Perception

BIBS is widely perceived as a premium, trustworthy, and stylish baby brand. Customers express high satisfaction with product quality, durability, and design. The pacifiers are particularly lauded, with a strong following among parents who appreciate both their aesthetic and functionality. The brand is often described as a "lifesaver" by parents whose babies have been fussy with other pacifier brands. The association with Scandinavian design lends it an air of sophistication and reliability. While there are occasional mentions of issues like water accumulation in the pacifier nipple, the overall sentiment is highly positive.

Copy Examples

• •A touch of Danish calm for your little one. Introducing our new Colour Collection, where timeless design meets the ultimate in comfort and safety. Because some traditions are worth holding onto.
• •Nurture in its purest form. Our BIBS Baby Bottle, crafted from temperature-resistant borosilicate glass, is designed to make feeding time a serene and safe experience for you and your baby. Pure, simple, and beautifully Danish.
• •Those quiet little moments. We design more than just pacifiers; we design peace of mind. #BIBSworld #DanishDesign #BabyEssentials
• •Style meets serenity. For a limited time, enjoy 15% off our entire range of baby essentials. From our iconic pacifiers to our thoughtfully designed feeding accessories, bring a piece of Danish simplicity into your home.
• •Over 40 years of calming babies. Trusted by parents worldwide. Discover the BIBS difference.