Brand Tone

Helpful & Solution-Oriented, Friendly & Approachable, Modern & Stylish, Health-Conscious & Trustworthy, Confident & Reassuring

Brand Values

• •Health & Wellbeing
• •Convenience & Simplicity
• •Innovation & Quality
• •Style & Design
• •Customer Satisfaction
• •Environmental Responsibility (Implied)

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "UV purification," explain *why* it matters: "UV purification to kill bugs and ensure your water is clean and safe." Emphasize convenience, time-saving, health improvements, and peace of mind.
• •Speak to the "Why": Connect with the core needs and desires of the target audience (busy families, health-conscious individuals, design-aware homeowners). Address their pain points (e.g., waiting for kettle, concerns about tap water quality, plastic bottle clutter) and offer BIBO as the ideal solution.
• •Maintain a Friendly, Helpful, and Slightly Enthusiastic Voice: Use clear, accessible language. Avoid overly technical jargon unless explaining a key benefit simply. Incorporate positive and reassuring words. Phrases like "We love our BIBO!" or "Making life a little simpler" capture this.
• •Showcase Real Experiences (Social Proof): Integrate genuine customer testimonials and stories into copy where appropriate. This reinforces trust and allows prospective customers to see themselves benefiting from the product.
• •Visually Align Copy with Brand Aesthetic: Ensure that the tone of the copy complements the clean, modern, and stylish visual branding seen on Instagram and the website. The language should feel as fresh and appealing as the product looks. The "colourful, bold approach to BIBO's branding" should be reflected in vibrant and engaging copy.

Social Perception

Positive for Families, Premium & Innovative Product, Reliable with Good Support, Improves Water Quality & Taste, Investment Piece

Copy Examples

• •Headline: Tired of the Kettle Wait? Hello, Instant Bliss with BIBO! Body: Juggling work, family, and that endless thirst? BIBO delivers pure, filtered water – hot, cold, or just right – the moment you crave it. Transform your hydration, simplify your day. *#BIBOWater #InstantRefreshment #HealthyHabits*
• •Headline: Happy Kids, Hydrated Kids. The BIBO Secret. Body: Watch them reach for water! BIBO’s easy-to-use dispenser and great-tasting filtered water make hydration fun for the whole family. Plus, instant hot water for your much-needed cuppa. Peace of mind, one sip at a time. *#FamilyWellness #BIBOMums #PureAndSimple*
• •Headline: Elevate Your Kitchen. Elevate Your Water. Body: Why choose between style and function? The BIBO Water Bar, in 10 stunning colours, brings modern elegance and advanced UV purification to your countertop. Taste the difference. See the style. *#KitchenGoals #DesignerWater #BIBOStyle*
• •Headline: Ditch the Plastic, Embrace the Pure. Body: Join the BIBO movement for a healthier you and a happier planet. Enjoy endless filtered, purified water without the plastic bottle waste. Deliciously fresh, conveniently smart. *#EcoFriendlyHome #SustainableLiving #BIBOCares*
• •Headline: Your Perfect Temperature, Instantly. BIBO Knows. Body: From perfectly brewed tea to rapidly cooled refreshment, BIBO gives you precise temperature control at your fingertips. Filtered, purified, and always ready. Experience the ultimate in water convenience. *#BIBOConvenience #SmartHydration #WaterYourWay*