Brand Tone

aspirational, health-conscious, and reassuringly technical

Brand Values

• •Health and Well-being
• •Convenience and Simplicity
• •Style and Modernity
• •Environmental Responsibility
• •Customer-Centricity

Best Practices

• •Lead with the Lifestyle, Support with the Science: Start with the 'what's in it for me' for the customer—convenience, style, better health. Then, use the technical details as the reason to believe.
• •Unify the 'Why': Every piece of copy should circle back to the core values: health, convenience, and style. Ask, 'Does this copy make the customer's life feel healthier, easier, or more stylish?'
• •Address Concerns Proactively: Acknowledge potential customer pain points (like cost or installation) and frame them positively, e.g., as an investment that saves money over time.
• •Maintain a Consistent Voice Across Platforms: The helpful, aspirational tone on Instagram should match the tone in customer service emails and on the website's FAQ page.
• •Use Testimonials to Tell the Story: Let customers be the hero. Use quotes to provide social proof and make the brand values relatable, like 'With two young children it's an absolute time saver and very easy to use.'

Social Perception

The social perception of BIBO Water Australia is bifurcated. Positively, it's seen as a high-quality, life-enhancing product that offers convenience, great water taste, and stylish design, valued by families, busy professionals, and small businesses. Critically, a vocal group on independent platforms expresses frustration with perceived poor customer service, rising filter costs, and product malfunctions, suggesting a gap between marketing and after-sales support.

Copy Examples

• •Stop the Kettle Chaos. Juggling baby bottles, toddler drinks, and your own cup of tea? The BIBO Water Bar delivers instant, purified water at the perfect temperature, day and night. With a double child-lock for safety, it's the sanity-saving appliance every parent deserves. Experience pure convenience.
• •Your kitchen is the heart of your home. Make it a statement of style and health. Our BIBO Water Bar, available in 10 vibrant colours, provides instant purified water while keeping your benchtop beautifully uncluttered. Hydration never looked so good. #BIBOWater #KitchenInspo #HealthyHome
• •More Than Water. It's Peace of Mind in Every Glass. Our advanced filtration and UV purification system removes 99% of contaminants and reduces PFAS chemicals, delivering pure, great-tasting water instantly.
• •Still thinking? Your instant upgrade to pure water is waiting.
• •Boost Productivity and Wellness in Your Workplace. Ditch the waiting, the plastic waste, and the cluttered kitchen. The BIBO Water Bar is your all-in-one hydration station, offering instant boiling and chilled purified water for staff. Keep your team hydrated, happy, and focused. Available for purchase or rent.