Brand Tone

Passionate, Purpose-Driven, and Inclusive

Brand Values

• •Representation & Diversity
• •Curation & Quality
• •Community & Empowerment
• •Sustainability

Best Practices

• •Lead with the "Why": Always connect the copy back to the core mission of promoting diversity and representation. Instead of just "New books in stock," try "New perspectives have arrived. Discover voices that are changing the conversation."
• •Use Inclusive and Empowering Language: Employ words like "inclusive," "empowering," "community," "discover," and "amplify." Ensure language is welcoming to all genders, ethnicities, and backgrounds.
• •Maintain a Passionate, Personal Voice: Write as if you are a fellow book lover sharing an exciting discovery. Use a tone that is both knowledgeable and approachable, mirroring the founder's own passion.
• •Highlight the Curation Process: Emphasize that books are "hand-picked," "personally read," or "carefully selected." This reinforces the values of quality and trust and positions bibliobox as an expert guide, not just a retailer.
• •Focus on Community and Events: Shift copy from being purely transactional to being invitational. Encourage participation in workshops, book clubs, and discussions to build a community around the shared values of the brand.

Social Perception

Bibliobox is perceived as an important and innovative force in Vienna's cultural and literary scene. It is seen not just as a retail business but as a social project with a strong educational mission. The media portrays the founder as an inspiring entrepreneur who identified a critical gap in the market—the need for literature that reflects the diverse reality of today's youth—and successfully built a brand to fill it.

Copy Examples

• •Your bookshelf is telling a story. Let's make it a diverse one. Discover hand-picked novels from voices around the world that challenge, inspire, and empower. #bibliobox #DiverseReads #RepresentationMatters
• •More than a story. A new perspective is waiting.
• •This isn't just a bookstore. It's a movement. Find your story in our hand-picked collection of inclusive and empowering literature.
• •Join the conversation. This week, our book club explores 'A Place Called Anger.' We're diving deep into stories that are often unheard. All are welcome. [Link to event]
• •At bibliobox, we believe everyone deserves to see themselves in a story. That's why we carefully select every book to amplify underrepresented voices and empower a new generation of readers.