Brand Tone

Artistic & Sculptural, Whimsical & Playful, Luxurious & Refined, Storytelling & Personal, Conscious & Ethical

Brand Values

• •Artistry & Creativity
• •Craftsmanship
• •Individuality & Self-Expression
• •Nature & Wonder
• •Sustainability & Responsibility
• •Surprise & Transformation
• •Timelessness

Best Practices

• •Emphasize the "Wearable Art" Narrative: Consistently describe pieces as "miniature sculptures" or "wearable works of art." Highlight Bibi's background as a sculptor and the artistic process (hand-sketching, wax carving).
• •Infuse Whimsy and Storytelling: Weave in the inspirations from nature, mythology, and the animal kingdom. Talk about the "hidden secrets," movement, and transformative elements within the jewelry to evoke a sense of wonder and playfulness.
• •Highlight Sustainable Luxury: Always mention the use of recycled gold, ethically sourced gemstones, and unique, often repurposed, materials like mammoth tusk or scarab wings. Frame this as a commitment to beauty with a conscience.
• •Speak to Individuality and Personal Connection: Address the copy to a discerning individual who values uniqueness and self-expression. Emphasize that the jewelry is meant to be personal, to tell a story, and to become a cherished part of the wearer's life.
• •Maintain an Elegant and Evocative Language: Use rich, descriptive language that reflects the luxury and artistry of the pieces. Words like "meticulous," "intricate," "ethereal," "talisman," and "heirloom" can reinforce the brand's refined yet imaginative identity.

Social Perception

Highly Artistic and Unique, Luxurious and High-Quality, Ethically Conscious, Story-Driven and Personal, Innovative and Playful, Favored by the Discerning

Copy Examples

• •Headline: Wearable Sculpture. Timeless Stories. Body: Beyond adornment, each Bibi van der Velden piece is a miniature sculpture, hand-carved with passion and designed to tell your unique story. Discover art you can live in. Call to Action: Explore the Collections.
• •Headline: Where Nature's Magic Meets Master Craftsmanship. Body: Inspired by the wild, crafted with conscience. Our jewelry features ethically sourced 18k recycled gold, ancient mammoth tusk, and iridescent scarab wings, transformed into talismans of enduring beauty. Call to Action: Unearth Your Treasure.
• •Headline: Dare to be Different. Adorn with Art. Body: For the woman who walks her own path. Bibi van der Velden creates jewelry that is as bold, playful, and individual as you are. Find the piece that speaks your language. Call to Action: Define Your Style.
• •Headline: The Alligator: A Symbol of Fearless Artistry. As Seen on Beyoncé. Body: Embrace the power of transformation with our iconic Alligator collection. Each articulated piece, a testament to meticulous craftsmanship and unexpected design, moves with you, a whisper of primal beauty and contemporary edge. Call to Action: Discover the Icon.
• •Headline: Jewelry with a Soul. Crafted for Generations. Body: At Bibi van der Velden, sustainability is woven into our DNA. From recycled gold to mindfully sourced gems, we create heirlooms designed to be cherished, carrying stories and joy through time. Call to Action: Invest in Forever.