Brand Tone

Calm, honest, and thoughtful; personal and story-driven, emphasizing simple, direct, and heartfelt communication focused on shared values like simplicity, naturalness, timelessness, and quality.

Brand Values

• •Ethical Production & Fair Trade
• •Sustainability & Natural Materials
• •Slow Fashion & Timeless Design
• •Quality & Craftsmanship

Best Practices

• •Lead with Your "Why": Always connect the product back to the brand's core values. Don't just sell a sweater; sell a piece of handcrafted, fair-trade art that supports women artisans. The story of why and how it's made is your biggest asset.
• •Use Simple, Honest Language: Avoid corporate jargon or overly trendy marketing buzzwords. The tone should be as natural and authentic as the fabrics used. Write as if you are speaking to a friend who shares your values.
• •Highlight the Human Element: Regularly share stories and photos of the founder, the design process, and the artisans who make the clothes (with their permission). This reinforces the personal, transparent, and ethical nature of the brand.
• •Educate, Don't Just Sell: Use blog posts and social media captions to educate your audience about the benefits of slow fashion, natural fibers, and fair trade. This builds trust and positions BIBICO as a thoughtful leader in the movement, not just another clothing store.
• •Ensure Visual and Textual Harmony: Every photo, from product shots to lifestyle images, should reflect the brand's calm, natural, and timeless aesthetic. The copy that accompanies these images should match this mood, creating a cohesive and immersive brand experience across all channels.

Social Perception

Customers perceive BIBICO as a trustworthy, reliable source for high-quality, comfortable, and stylish ethical clothing with unique designs and a personal touch. The wider public views it as a legitimate and pioneering ethical brand, respected for its commitment to fair trade and transparency, with the founder's personal story resonating deeply.

Copy Examples

• •Meet the Lina dress. Effortlessly simple, beautifully breathable. Made from 100% natural linen, it’s the dress you’ll reach for on sunny days and balmy evenings, year after year. Designed to be loved, made to last. #SlowFashion #EthicalStyle #BIBICO
• •Like a warm hug on a cool day. Our Aran Maxi Cardi is hand-knitted by our artisan partners in a fair trade cooperative. Every stitch tells a story of craftsmanship and care. Made with pure, soft wool, it’s a timeless piece to wrap yourself in for seasons to come.
• •More Than Just a Dress | The Story Behind Our New Collection
• •Tired of trends that fade? At BIBICO, we create clothing that endures. We believe in style that’s kind to people and the planet. Using only natural fabrics and partnering with fair trade artisans, we make clothes you can feel good about wearing. Discover the beauty of slow fashion.
• •Your wardrobe, simplified. Our philosophy is simple: create beautiful, easy-to-wear pieces from the best natural materials. Timeless designs, ethically made. #SustainableFashion #CapsuleWardrobe #NaturalFabrics