Brand Tone

Vibrant & Energetic, Youthful & Trendy, Friendly & Approachable, Aspirational & Lifestyle-Oriented, Refreshing & Natural

Brand Values

• •Sociability & Connection
• •Enjoyment & Fun
• •Convenience & Practicality
• •Quality & Naturalness
• •Modernity & Style

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., youthful, energetic, friendly), with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and channels that resonate with your target demographic (young adults interested in social, trendy lifestyles).
• •Be Consistent Across All Channels: Whether it's a website update, an Instagram caption, a TikTok video, or a customer service email, the tone should feel familiarly "Biarritz."
• •Use Visuals that Reinforce the Tone: Your images and videos should match your words. For Biarritz, this means vibrant, sunny, social, and stylish visuals.
• •Listen and Adapt (Slightly): While consistency is key, monitor how your audience responds and be open to subtle evolutions in tone. Engage with comments and messages in a way that reflects the established brand voice. Stay authentic to the core values.

Social Perception

Trendy & Desirable, Refreshing & Good Taste, Perfect for Socializing, Convenient, Visually Appealing

Copy Examples

• •Instagram Post (Image: Friends laughing on a beach with Biarritz cans): "Sun's out, Biarritz out! ☀️ Your perfect partner for golden hours and good times. Tag your spritz squad! #BiarritzSpirit #GinSpritz #BeachVibes #ReadyToDrink"
• •TikTok Video Caption (Video: Quick cuts of people clinking Biarritz cans at a vibrant party): "Weekend mode: ACTIVATED! 🚀 Grab your Biarritz and let the good times roll. What are your plans? #BiarritzSpritz #PartyStarter #WeekendFun #GinOClock"
• •Website Banner Text: "Taste the Vibe. Biarritz Gin Spritz – Just Chill & Pour. Effortlessly refreshing, naturally delicious."
• •Product Description Snippet: "Crafted for the spontaneous moments and the sunset celebrations. Biarritz Gin Spritz blends premium gin with a hint of natural fruit, delivering pure refreshment with every sip. Low sugar, big on flavor, always ready for fun."
• •Email Subject Line (Promotional): "Your Weekend Just Got More Refreshing! ✨ Discover Biarritz."