Brand Tone

Passionate & Enthusiastic, Personal & Friendly, Trusted & Knowledgeable, Excited & Playful (with a touch of luxury)

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Customer Focus & Trust
• •Joy & Happiness
• •Passion for Jewelry

Best Practices

• •Embrace 'Unicorn' Language: Use words like 'treasure,' 'magic,' 'unique,' 'dream,' 'rare find,' and 'sparkle' to reinforce the brand's identity of offering special, coveted pieces.
• •Maintain Kate's Voice: Whether it's Kate directly writing or copy written on her behalf, keep the tone personal, enthusiastic, and approachable. Using 'I' or 'we' (referring to the brand through Kate) can help. The tagline 'Life is short, buy all the jewels!' is a great anchor.
• •Highlight Uniqueness and Story: For vintage and estate pieces, emphasize their history (if known) or the idea that they are one-of-a-kind. For custom pieces, highlight the local craftsmanship and the ability to create something personal.
• •Show, Don't Just Tell, the Joy: Use vibrant, high-quality visuals. Customer testimonials and user-generated content showing happy customers wearing their jewelry are powerful. Encourage sharing and interaction.
• •Be Responsive and Engaging: Mirror the praised customer service in all communications. Respond to comments and DMs with the same friendly, helpful, and passionate tone that customers appreciate from Kate. This builds community and reinforces trust.

Social Perception

Highly Positive, Trusted Source, Community Feel, 'Treasure Hunter' Appeal, Addictive & Tempting

Copy Examples

• •✨UNICORN ALERT! ✨ Just unearthed this absolute dream of a vintage [Charm Name] from the [Era/Style]! Imagine the stories it could tell... Now it's ready for its next chapter with YOU. So much prettier in person, if you can believe it! DM us to make it yours before it vanishes! Remember, life's too short not to sparkle. #BHUnicorn #VintageJewelry #FineJewelry #TreasureHunter #UniqueFinds #JewelryAddict
• •Discover Your Next Treasure. At BHUnicorn, we handpick unique vintage & estate fine jewelry, plus create custom dreams right here in LA. Each piece has a story, ready to become part of yours. Come find the joy in the jewels! Shop Collections | About Kate
• •Your daily dose of delightful! Our signature Chill Pill Charm, crafted in solid [Material e.g., 14K Gold], is a playful reminder to find the fun. Locally made with love in Los Angeles, it’s the perfect unique addition to your stack or a thoughtful gift. Choose your flavor: Plain, Diamond Middle, or Full Pave. Because a little sparkle makes everything better! #BHUnicornCustom #FineJewelry #MadeInLA #UniqueCharms #TreatYourself
• •Psst... ✨ Fresh Unicorn Treasures Just Dropped! (You get first dibs!) (Email Body Snippet): Hey Jewelry Lover! Kate here – I've been on the hunt and couldn't wait to share these incredible new vintage and estate pieces with our amazing BHUnicorn family. From dazzling [Example Piece 1] to charming [Example Piece 2], there's something to make your heart skip a beat. As always, each one is unique, so if you see something you love, don't wait! Click here to explore the magic: [Link]
• •(Image/Video of Kate looking at jewelry): On the treasure hunt today! 🕵️‍♀️💎 So excited about what I'm finding for you all! What kind of vintage gems are you dreaming of? Let me know! 👇 #BHUnicorn #VintageJewelry #TreasureHunting #KateFinds #JewelryLover