Brand Tone

Friendly and Approachable, Playful and Humorous, Heartwarming and Passionate, Community-Focused, Enthusiastic

Brand Values

• •Love for Pets
• •Celebrating the Human-Animal Bond
• •Community
• •Expression and Individuality
• •Quality
• •Joy and Positivity

Best Practices

• •Always Prioritize Pet Love: Ensure that a genuine affection and understanding of pets and pet ownership shine through in all communications. Use language that resonates with the everyday joys and quirks of having a pet.
• •Embrace Friendly, Conversational Language: Write as if you're talking to a fellow pet-loving friend. Use contractions, ask questions, and keep the tone light and approachable. Avoid overly formal or technical jargon.
• •Inject Humor and Playfulness (Appropriately): Don't be afraid to use puns, witty observations about pets, or lighthearted jokes. Ensure the humor aligns with the brand's positive and heartwarming nature.
• •Foster Community Through Interaction: Encourage engagement by asking questions, running polls, inviting users to share photos/stories of their pets, and responding to comments in a warm and timely manner.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy matches the visual style of the products and marketing materials (e.g., cute, fun, heartwarming designs should be paired with similar copy). Keep a consistent voice across the website, social media, emails, and any other customer touchpoints.

Social Perception

Relatable, Fun and Positive, Gift-Worthy, Community-Oriented, Passionate about Animals

Copy Examples

• •Instagram Post (Product: "Professional Dog Petter" T-shirt): "Warning: May spontaneously start petting dogs. 🤷‍♀️ Guilty as charged! Our 'Professional Dog Petter' tee is for those who just can't resist a furry friend. Tag a fellow pro petter who needs this! #KindredPaws #DogLover #ProfessionalDogPetter #MustLoveDogs #DogLife"
• •Website Product Description (Cat Mom Sweatshirt): "Calling all Cat Moms! 😽 Stay cozy and declare your feline fealty with our super-soft Cat Mom sweatshirt. Perfect for cuddle sessions on the couch, early morning meow-tiations, and proudly showing off your title. Grab yours and wear your cat-love loud and proud!"
• •Email Subject Line (New Collection Launch): "🐾 Pawsitively Adorable New Arrivals Just Dropped! 🐾"
• •TikTok Video Caption (Cute dog wearing a bandana): "When your dog is the main character and knows it. ✨ Our new bandanas are here to help them steal the spotlight! Link in bio for ultimate cuteness. #KindredPaws #DogFashion #MainCharacterEnergy #GoodBoy #DogLife"
• •Facebook Ad (Targeting Dog Dads for Father's Day): "This Father's Day, celebrate the Dog Dad who deserves all the treats (and maybe a new tee!). 🐶 Our 'Best Dog Dad' collection is packed with gear he'll love almost as much as his four-legged bestie. Shop now and make his tail wag! #KindredPaws #DogDad #FathersDayGift #BestFriend #DogLovers"