Brand Tone

Value-Oriented, Accessible & Broad Appeal, Direct & Informative, Aspiring to be Customer-Centric, Enthusiastic (on social media)

Brand Values

• •Value/Affordability
• •Authenticity
• •Wide Selection/Variety
• •Customer Service (Stated)
• •Growth & Entrepreneurship
• •Community & Opportunity (Implied)
• •Team Spirit, Integrity, Commitment, Passion, Embrace Change

Best Practices

• •Prioritize Value & Authenticity: Every piece of copy, from product descriptions to social media posts, should reinforce the core message of accessing authentic designer goods at discounted prices.
• •Maintain Clarity and Simplicity: Use straightforward language that is easy for a broad audience to understand. Avoid overly technical jargon or overly flowery prose. The focus should be on the product and the deal.
• •Showcase Variety: Regularly highlight the breadth of brands and categories available to reinforce BHFO as a one-stop-shop for discounted fashion.
• •Be Transparent and Honest, Especially in Customer Service: While the marketing tone is positive and value-driven, customer service communications must be empathetic, clear, and honest, especially when addressing issues. This helps bridge the gap between the stated value of customer service and current customer perceptions.
• •Consistent Visual Branding: While not strictly copywriting, ensure that the visual elements accompanying the copy (images, graphics) are high-quality and consistently reflect the brands being sold, reinforcing authenticity and aspiration, despite the discounted price point. Social media should feel like a curated collection of attainable luxury.

Social Perception

Bargain Hunter's Haven, Trusted by Many for Authentic Goods, Inconsistent Quality Control & Customer Service, Large, Established Online Retailer, Hit-or-Miss Experience

Copy Examples

• •Headline: Designer Dreams. Outlet Prices. Body: Love [Brand Name]? Get their signature style for less at BHFO. Authentic, brand new, and always at a price you'll love. Shop the latest arrivals now!
• •Headline: Your Favorite Brands, Unbeatable Value. Body: From [Brand A] to [Brand B], discover authentic fashion for the whole family at BHFO.com. New styles added daily – why pay full price?
• •Headline: The Savvy Way to Shop Designer. Body: Get the quality and style you crave without breaking the bank. BHFO brings you genuine designer apparel, shoes, and accessories at a fraction of the cost. What will you find today?
• •Headline: Refresh Your Wardrobe for Less! Body: Authentic finds from top designers are waiting for you at BHFO. Quality guaranteed. Prices you won't believe. Start your style treasure hunt!
• •Headline: BHFO: Real Brands. Real Savings. Real Style. Body: Don't just wish for designer fashion, own it! We partner with top retailers to bring you authentic pieces at outlet prices, every single day.