Brand Tone

Empowering, Supportive & Caring, Educational & Informative, Natural & Holistic, Approachable & Friendly, Positive & Normalizing

Brand Values

• •Women's Empowerment
• •Health & Well-being
• •Sustainability & Eco-consciousness
• •Education & Awareness
• •Community & Support
• •Body Positivity & Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., empowering, supportive, educational), core values, and provide examples of "do's and don'ts" for writers.
• •Know Your Audience Deeply: Understand their needs, concerns, language, and aspirations. Tailor your copy to resonate with them authentically. For HerFlow, this means speaking to women seeking natural, empowering, and sustainable menstrual solutions.
• •Prioritize "Empowerment Through Education": Frame your copy to not just sell products, but to also offer valuable information that helps your audience feel more knowledgeable and in control of their menstrual health.
• •Use Inclusive and Positive Language: Actively work to destigmatize menstruation. Use language that is body-positive, inclusive of diverse experiences, and avoids shame or negativity. Focus on comfort, freedom, and well-being.
• •Maintain Consistency Across All Channels: Ensure that the tone used on your website, social media, email marketing, product descriptions, and customer service interactions is harmonious and reinforces the same core brand message and values. Regular audits can help maintain this consistency.

Social Perception

Trustworthy & Reliable, Modern & Progressive, Caring & Understanding, Conscious & Ethical, Inspiring & Uplifting

Copy Examples

• •Ready to embrace a cycle that’s kinder to your body and the planet? 🌿 Our HerFlow menstrual cup offers up to 12 hours of comfortable, leak-free protection. Make the switch to a more natural flow. #HerFlow #MenstrualCup #SustainablePeriods #HealthyCycle #EmpoweredWomen
• •Your Cycle, Your Power. Discover natural menstrual care designed for your well-being and our world. Explore HerFlow.
• •Did you know your cycle can be your superpower? ✨ This week on the HerFlow blog, we're diving deep into understanding the different phases of your menstrual cycle and how to harness their unique energies. Read more and flow with confidence! [Link to blog]
• •Tired of compromising? HerFlow offers a new way to experience your period – with comfort, confidence, and care for the Earth. Learn more about our supportive menstrual solutions. #PeriodPositive #HerFlowNL #EcoFriendlyLiving #WomensHealth
• •Feel secure and wonderfully free, even on your heaviest days. Our HerFlow period underwear combines soft, breathable fabrics with super-absorbent technology, giving you the comfort you deserve and the protection you can trust. Period.