Brand Tone

Enthusiastic, Supportive, Educational, Professional, Approachable, Creative, and Inspiring.

Brand Values

• •Craftsmanship & Skill Development
• •Community
• •Education & Lifelong Learning
• •Passion
• •Creativity & Self-Expression
• •Accessibility

Best Practices

• •Speak with Passion and Enthusiasm: Use vibrant, positive language that reflects a genuine love for jewelry making. Words like 'discover,' 'create,' 'master,' 'inspire,' and 'passion' can be effective.
• •Emphasize Community and Support: Highlight the welcoming and collaborative learning environment. Use inclusive language ('we,' 'us,' 'our community') and focus on the shared experience of learning.
• •Be Educational but Approachable: Provide clear, informative descriptions of classes and techniques, but avoid overly technical jargon where possible, especially for beginner-focused content. Ensure the tone is encouraging, not intimidating.
• •Showcase Student Success and Creativity: Feature student work and testimonials (with permission) to demonstrate the tangible results and personal satisfaction derived from the classes. This reinforces the school's effectiveness and inspires potential students.
• •Maintain a Friendly and Professional Balance: While the tone should be warm and inviting, it's also important to convey the expertise and quality of the instruction. Ensure copy is well-written, grammatically correct, and clearly communicates course details and value.

Social Perception

Respected Educational Institution, Supportive Community Hub, High-Quality Instruction, Fun and Engaging Learning Environment, Value for Money

Copy Examples

• •Headline: Unlock Your Inner Artisan. Body: Dreamt of crafting your own stunning jewelry? At B Golden, we turn passion into skill. Join our vibrant community and learn from expert metalsmiths in a supportive, hands-on environment. From your first saw cut to your finished masterpiece, we're with you every step of the way. Sign up for a beginner class today!
• •Social Media Post: 🔥 Fire up your creativity! 🔥 Our Intro to Metalsmithing class is the perfect place to start your jewelry-making journey. No experience? No problem! Our friendly instructors will guide you as you shape, solder, and polish your way to a beautiful handmade ring. Tag a friend who needs to unleash their inner jeweler! #BGoldenJewelrySchool #Metalsmithing #HandmadeJewelry #SLC #LearnSomethingNew
• •Email Subject: Don't Just Admire It, Create It! New Workshops Added! Body: Hi [Name], Ready to dive deeper into the art of jewelry making? We've just added exciting new workshops to our schedule, including [Specific Workshop 1] and [Specific Workshop 2]! Whether you're looking to master a new technique or refine your skills, our expert instructors are here to inspire and guide you. Explore the schedule and find your next creative adventure!
• •Website Banner: From Beginner to Bench Jeweler: Your Journey Starts Here. Discover a wide range of classes, from introductory metalsmithing to advanced stone setting. Our passionate instructors and supportive community are waiting to welcome you. Explore classes!
• •Promotional Copy: Gift the Spark of Creativity! ✨ Looking for a unique gift? A B Golden Jewelry School gift certificate opens up a world of creativity and hands-on fun. Perfect for birthdays, holidays, or just because! Give the gift of making something beautiful.