Brand Tone

Devotional, reverent, and traditional.

Brand Values

• •Faith & Spirituality
• •Craftsmanship & Quality
• •Tradition & Heritage
• •Protection & Blessings

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Clearly define the brand's tone (e.g., devotional, reverent, inspiring, traditional), key messaging themes (e.g., faith, craftsmanship, heritage, divine protection), approved vocabulary (words to use and avoid), and grammatical style. Share this guide with everyone involved in content creation.
• •Focus on "Benefit of the Benefit": Instead of just describing product features (e.g., "made of wood"), emphasize the spiritual or emotional benefit the customer receives (e.g., "a source of daily comfort and a reminder of Christ's presence"). For BGCOPPER, this means connecting the craftsmanship and materials to the deepening of faith or the sense of divine connection.
• •Use Language That Resonates with the Target Audience: Employ terminology and references that are familiar and meaningful to individuals with a Christian faith. This includes biblical allusions (used respectfully), references to saints, and language that speaks to devotion, prayer, and spiritual well-being.
• •Maintain Authenticity and Transparency (Addressing Concerns): While maintaining a devotional tone, consider how to address the concerns about origin and the mix of products if those are points the brand wishes to clarify. If the brand focuses solely on Christian items, ensure copywriting consistently reflects this. If there's a broader spiritual aim, this needs to be articulated carefully to avoid alienating the core Christian audience. Given the feedback, focusing copy on the Christian aspects and values seems most prudent.
• •Ensure Consistency Across All Channels: The devotional and reverent tone should be consistently applied across the website, product descriptions, social media posts, email marketing, and any customer service interactions. Regularly audit content to ensure it aligns with the established brand voice.

Social Perception

Mixed: Positive perception from customers appreciating the aesthetic and religious nature of the products, and negative/wary perception from those concerned about the company's origins and product range.

Copy Examples

• •Behold the sacred symbol of sacrifice and redemption. This hand-carved [Material, e.g., Beech Wood] Crucifix is a testament to enduring faith, each detail meticulously crafted to inspire devotion and bring solace to your sacred space. May it serve as a constant reminder of His eternal love.
• •Clothe yourself in the strength of the Archangel. Our St. Michael pendant, intricately designed and forged from [Material, e.g., S925 Sterling Silver], is more than an adornment; it is a prayer for protection and a symbol of unwavering courage in the face of darkness. Who is like God? #Faith #ArchangelMichael #SpiritualArmor #BGCOPPER
• •Dear Friends in Christ, we are humbled to introduce our newest collection of handcrafted devotional pieces. Each item is created with prayerful intention, designed to deepen your connection to the Divine and enrich your journey of faith. Discover heirlooms that speak to the soul. [Link to Collection]
• •BGCOPPER: Illuminating Your Path with Sacred Art. Handcrafted pieces to inspire faith, offer comfort, and bless your home.
• •A tangible expression of faith, a timeless piece for generations of devotion.