Brand Tone

Nurturing, Informative, and Uplifting

Brand Values

• •Health & Wellness
• •Natural & Organic
• •Quality
• •Family & Tradition
• •Sensory Experience
• •Customer Care

Best Practices

• •Use words like "nourish," "soothe," "rejuvenate," "balance," and "wholesome."
• •Share information about ingredients, their benefits, and the story behind the teas in an accessible and informative way, not an overly technical or preachy one. Use words like "discover," "vibrant," "delightful," "refreshing," and "clarity" work well.
• •Reflect the "family-owned" aspect by being friendly, caring, and relatable. Use "we" and invite customers into the Niruja Teas journey ("Sip with us").
• •Reinforce trust by always mentioning "organic," "natural," "herbs," "botanicals," and the absence of artificial additives when relevant.
• •Maintain a Nurturing, Informative, and Uplifting tone.

Social Perception

Health-conscious and trustworthy, Authentic, Modern and Engaging

Copy Examples

• •Sip Wellness, Savor Life.
• •Start your day the Niruja way: healthy, wholesome, and full of natural goodness.
• •Nourish Your Immunity Naturally with Niruja Teas 🌿
• •At Niruja, meaning 'free from sickness,' we believe in the power of nature to heal and sustain.
• •EUCALYPTUS MINT Heat and Sip Hot Tea