Brand Tone

Authentic & Down-to-Earth, Healthy & Vibrant, Passionate & Caring, Honest & Transparent, Approachable & Friendly

Brand Values

• •Quality
• •Sustainability & Waste Reduction
• •Natural & Pure
• •Health & Wellness
• •British Farming Heritage & Traceability
• •Honesty & Transparency

Best Practices

• •Embrace the "Farm-to-Bottle" Narrative: Consistently reference the brand's farming heritage, British roots, and the journey of the ingredients. This reinforces authenticity and transparency.
• •Use Honest and Simple Language: Avoid overly technical jargon or marketing fluff. Speak directly and clearly, as if you were talking to a friend about the good things from your farm.
• •Highlight Natural Goodness & Health Benefits (without over-promising): Focus on the fresh ingredients, vitamins, and how the juices contribute to a healthy lifestyle. Be factual and positive.
• •Incorporate a Touch of Warmth and Passion: Let the care and enthusiasm for the products and farming shine through. Use words that convey genuine passion for quality and natural products.
• •Be "Refreshingly Honest": Don't shy away from talking about using "wonky" veg or the simple, no-nonsense approach to juicing. This builds trust and aligns with the core value of transparency.

Social Perception

A provider of genuinely fresh and high-quality juices, a healthy and trustworthy brand, environmentally conscious and ethical, authentic and rooted in British farming, a premium but worthwhile product

Copy Examples

• •Straight from our Shropshire farm to your bottle! 🌿 Our #GreenWarrior juice is packed with freshly picked kale, crisp apples, and a zing of lime. We believe in real ingredients for real energy – no nasties, just pure, cold-pressed goodness. Taste the B.fresh difference! #FarmFresh #ColdPressedJuice #HealthyLiving #BritishFarming
• •Meet our Autumn Gold Elixir! Crafted with sweet carrots pulled from our own fields (the perfectly imperfect ones, of course!), a hint of warming ginger, and sun-ripened oranges. Each bottle is a burst of seasonal goodness, cold-pressed to lock in all those vital nutrients. Sip your way to a brighter day, naturally. #BFresh #SeasonalGoodness #OwnGrown #WasteNot
• •Tired of hidden sugars and artificial flavours? So are we. At B.fresh, we’re farmers first. That means real fruit and veg, cold-pressed with care right here on our British farm. Get your daily dose of delicious, honest-to-goodness nutrients. Click to explore our range and feel the B.fresh feeling! #RefreshinglyHonest #UKJuice #HealthyHabits
• •Ever wonder why B.fresh juices taste so... fresh? It’s simple, really. We use produce grown on our family farm or sourced from trusted British growers. Then, we gently cold-press it – no heat, no shortcuts – to keep all the vibrant flavour and nutrients intact. It’s the B.fresh way: honest, healthy, and packed with passion. #FarmToBottle #RealIngredients #ColdPressedPerfection
• •(Visual: Quick cuts of "wonky" carrots being washed, juiced, bottle being filled, person smiling and drinking) Wonky? We love 'em! 🥕 Turning perfectly imperfect veg into perfectly delicious juice! 💪 Zero waste, 100% fresh taste. That's B.fresh! #BFreshJuices #WasteWarrior #FarmLife #ColdPressed #HealthyHacks