Brand Tone

Conscious, Committed, Transparent, Passionate, Positive, Aspirational, Stylish, Modern, Approachable, and Informative

Brand Values

• •Sustainability
• •Veganism & Cruelty-Free
• •Ethical Production & Fair Labor
• •Transparency
• •Conscious Consumption & Slow Fashion
• •Quality & Craftsmanship
• •Innovation
• •Community & Positive Impact

Best Practices

• •Lead with Values: Always weave the core values of sustainability, veganism, ethical production, and transparency into your messaging, regardless of the platform or specific product being promoted.
• •Educate & Inform: Use copy as an opportunity to gently educate consumers about the benefits of sustainable materials, ethical fashion, and conscious consumption. Avoid jargon where possible, or explain it clearly.
• •Be Authentic & Transparent: Don’t shy away from talking about the challenges of being a sustainable brand or areas for improvement. Honesty builds trust. If you make a claim (e.g., 'eco-friendly material'), be prepared to back it up with specifics.
• •Maintain a Positive & Aspirational Voice: While highlighting serious issues, focus on the positive impact of making conscious choices. Inspire your audience rather than using guilt. Emphasize the style, comfort, and quality alongside the ethics.
• •Ensure Consistency Across All Channels: Whether it's a product description, social media post, email newsletter, or blog article, the tone and core messages should remain consistent. Develop a brand messaging guide to help all team members stay aligned.

Social Perception

Highly Regarded for Ethics, Good Quality & Comfort, Transparent & Sincere, Innovative Materials, Growing Brand, Advocate for Conscious Choices

Copy Examples

• •Headline: Step Into a Better Future. Our Sneakers Are Vegan, Ethical, and Seriously Comfortable. Body: We believe fashion shouldn't cost the Earth, animals, or people. That's why Be Flamboyant crafts timeless unisex sneakers from innovative plant-based and recycled materials, all handmade with care in Portugal under fair conditions. Walk your values. Call to Action: Discover the Collection
• •Headline: Transparency You Can Wear. Body: Curious about what goes into your shoes? We're an open book. From our GOTS-certified organic cotton to cutting-edge corn leather and recycled PET, we trace our materials and share our process. Ethical fashion is a journey, and we're committed to every step. Call to Action: Learn About Our Materials
• •Headline: Style That Speaks Volumes (Quietly). Body: Make a statement without saying a word. Our minimalist designs are made to last, transcending trends. Choose Be Flamboyant for footwear that’s as kind to your feet as it is to the planet. P.S. Don't buy them if you don't truly need them – that's real sustainability. Call to Action: Shop Consciously
• •Headline: Beyond Vegan: Our Commitment to a Flamboyantly Ethical World. Body: Being 100% vegan is just the start. We ensure fair wages for our artisans in Portugal, use zero-waste packaging, and plant a tree for every pair of shoes you take home. It’s not just about shoes; it’s about the world we want to live in. Call to Action: Our Ethical Promise
• •Headline: Feel the Difference: Barefoot Freedom, Vegan Heart. Body: Introducing our new barefoot line – designed to let your feet move naturally, crafted with the same sustainable, vegan principles you trust. Experience unparalleled comfort and a deeper connection to the ground, all while treading lightly on the planet. Call to Action: Explore Barefoot by Be Flamboyant