Brand Tone

Aspirational yet Attainable

Brand Values

• •Meaningful Connections
• •Empowered Self-Expression
• •Accessible Quality
• •Simplicity and Timelessness

Best Practices

• •Lead with Emotion, Support with Logic: Start copy with the "why"—the feeling, the memory, the connection. Follow up with the "what"—the materials (18k gold-plated), the features (waterproof, hypoallergenic), and the quality.
• •Use "You-centric" Language: Frame descriptions and posts around the customer's experience and feelings. Instead of "Our bracelets are durable," use "Your new favorite bracelet is made to withstand your busiest days." This makes the message more personal and relatable.
• •Emphasize "Timeless" and "Lasting": Consistently use words that reinforce the brand's value of longevity, both in terms of product quality (tarnish-free) and emotional significance (lasting memories).
• •Create a Keyword Glossary: Develop a list of on-brand words (e.g., "spark," "linked," "effortless," "curated," "symbol," "shine") and off-brand words (e.g., "cheap," "costume," "flashy") to ensure the tone remains consistent across all writers and platforms.
• •Turn Features into Benefits: Translate product features into tangible benefits for the customer. Feature: Hypoallergenic stainless steel. -> Benefit: "Perfect for sensitive skin, so you can wear it with comfort and confidence all day long." Feature: Waterproof. -> Benefit: "From the beach to the gym, your jewelry stays as golden as the first day you wore it."

Social Perception

The public perception of B Found Studio appears overwhelmingly positive, largely driven by the unique permanent jewelry service. Customers on social media frequently post about their positive in-studio experiences, praising the staff and the sentimental value of their new jewelry. The brand is perceived as a go-to destination in Melbourne for permanent bracelets, a trend it has successfully capitalized on. The focus on user-generated content reinforces this perception, as potential customers see genuine, happy clients. The brand is seen as both trendy, for its adoption of the permanent jewelry craze, and timeless, due to the classic design of its pieces.

Copy Examples

• •Forever starts now. ✨ Seal your bond with a spark. Our permanent bracelets are more than just jewelry; they're a symbol of the moments and people that matter most. Tag the person you’d get linked with for life. #BFound #PermanentJewelry #MelbourneJewellery #FriendshipBrazlets
• •Give a gift that lasts a lifetime. At B Found Studio, we believe in beauty that endures. Our collection of waterproof, 18k gold-plated jewelry is designed for everyday elegance. From timeless necklaces to the unforgettable experience of a permanent bracelet, find the perfect symbol of your affection. Shop online or visit us in Melbourne. #GiftsForHer #TimelessJewellery #BFoundStudio
• •Your Style, Your Story. Effortless, elegant, and made to last. Discover our collection of demi-fine jewelry and find the pieces that speak to you. Wear your confidence. #BFound #EverydayElegance #FindYourself
• •The most satisfying ZAP you'll ever hear. 😉 #permanentbracelet #melbourne #thingstodoinmelbourne #jewelry
• •A Timeless Treat Just For You. Inside: The New Tara Collection. Inspired by the stars, designed for your everyday. Discover pieces that empower you to shine, crafted from 18k gold-plated stainless steel for beauty that never fades.