Brand Tone

Resilient & Hopeful, Introspective & Personal, Spiritual & Healing-Focused, Provocative & Juxtaposing, Activist & Witness-Bearing

Brand Values

• •Love & Compassion
• •Healing & Transformation
• •Resilience & Human Spirit
• •Peace & Reconciliation
• •Authenticity & Storytelling
• •Cultural Identity & Dialogue
• •Challenging Perceptions

Best Practices

• •Embrace Vulnerability and Authenticity: Share the personal stories and emotional depth behind the artwork. This aligns with Zena's established voice and resonates with her audience.
• •Balance Heavy Themes with Hope: While addressing difficult subjects like war and trauma, always infuse the copy with messages of love, resilience, healing, and the possibility of a brighter future.
• •Use Evocative and Sensory Language: Describe the art and its impact using words that appeal to emotions and senses, reflecting the vibrant and textured nature of her work (e.g., "vibrant hues," "whispered in glitter," "pulse of life").
• •Incorporate Spiritual and Healing Terminology Naturally: Words like "meditation," "sacred," "energy," "transformation," and "compassion" are consistent with her values and current artistic direction.
• •Maintain a Conversational yet Profound Tone: Write as if engaging in a meaningful dialogue. Avoid overly academic or detached language. The tone should feel accessible while still conveying the depth and seriousness of the underlying themes.

Social Perception

A Courageous Voice, An Innovative Artist, An Activist for Peace and Healing, An Authentic Storyteller, A Spiritual Figure

Copy Examples

• •From the chaos, a new light emerges. This piece, 'Beirut in Bloom,' is more than an image; it's a meditation on resilience, a prayer for peace whispered in vibrant hues. Bring the energy of transformation into your space. #ZenaArts #HealingThroughArt #BeirutLove
• •Walk the streets of a city that pulses with life, love, and the echoes of history. Zena El Khalil's 'Beirut, I Love You' is not just a memoir; it's an intimate journey into the heart of resilience. Discover the stories that bind us. #BeirutILoveYou #ZenaElKhalil #StoriesOfHope
• •In the studio, layering memories with glitter and hope. Each piece is a conversation, an attempt to find beauty in the broken places and transform pain into power. What does this piece whisper to you? ✨ #ArtAsActivism #ZenaElKhalilArt #PopCulturePeace
• •Zena Arts is born from a belief in the transformative power of creativity. Artist Zena El Khalil channels personal and collective narratives of conflict, healing, and unwavering love into works that seek to build bridges and ignite compassion. Each creation is an invitation to find the light, even in the darkest of times.
• •New from Zena Arts: Where Scars Become Stars ✨ (Body: Explore a new collection that alchemizes experience into art, finding the sacred in survival and the vibrant pulse of life that endures. Each piece is a talisman of hope.)