Tono de Marca

friendly, personal, and artisanal

Valores de Marca

• •Handmade Quality
• •Personalization and Thoughtfulness
• •Local Craftsmanship
• •Simplicity and Coziness

Mejores Prácticas

• •Always Emphasize 'Handmade': This is a primary differentiator. Consistently using terms like "handmade," "hand-poured," and "crafted with care" reinforces the brand's core value of quality and artisanal production.
• •Maintain a Friendly and Personal Tone: Address the customer directly using "you" and "your." Use a warm, approachable voice rather than formal, corporate language. This builds a connection and reflects the brand's small-business feel.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing a product (e.g., "Scented Candle"), frame it around the experience it creates (e.g., "Create a cozy atmosphere," "The perfect gift to show you care"). Connect the products to emotions and moments.
• •Use Storytelling: Briefly share the story behind a new product or the passion for the craft. This makes the brand more relatable and memorable. For example, a post could start with, "I was inspired to create this new scent after a walk in the woods..."
• •Keep it Simple and Clear: The language should be easy to understand and heartfelt. Avoid jargon or overly complex descriptions. The brand's charm lies in its simplicity and authenticity, and the copy should reflect that.

Percepción Social

Due to extremely limited online presence and lack of independent reviews or social media discussion, social perception is largely undefined on a broad scale. It is likely limited to direct customers and those encountered at local markets. For this small audience, perception aligns with the brand's projected image: a small, local business creating nice, handmade gift items. No evidence of significant brand recognition or wider public perception exists.

Ejemplos de Copy

• •Light up your evenings with our new [Scent Name] handmade candle. Crafted with love and a touch of magic to make your house feel more like a home. Perfect for a quiet night in or as a thoughtful gift for someone special. ✨ #HandmadeCandles #BFGifts #NewScent #CozyHome
• •Give the gift of handmade happiness! This week only, get a free wax melt with every candle purchase. The perfect little extra to brighten someone's day (or your own!).
• •Welcome to BF Gifts, where every item is handmade with care. We started with a simple idea: that the best gifts are personal, thoughtful, and bring a little bit of joy. From our hand-poured candles to our fragrant amber blocks, we pour our hearts into everything we create. Thank you for supporting our small business.
• •Create a truly unique keepsake. Our personalized photo coasters are the perfect way to capture a special moment. Simply upload your favorite photo, and we'll handcraft a beautiful set of coasters that are made to be cherished. Ideal for anniversaries, birthdays, or just because.
• •What's your favorite way to unwind after a long day? 🛀🕯️📚 We believe a beautiful scent can make all the difference. Tell us in the comments which of our candle scents helps you relax the most!