Brand Tone

Enthusiastic, Passionate, Knowledgeable, Specialist, Community-Oriented, Direct, Informative, Resilient, and Forward-Looking.

Brand Values

• •Customer Focus & Service
• •Passion for Motorsports
• •Expertise & Quality
• •Community Involvement
• •Adaptability & Growth

Best Practices

• •Speak the Rider's Language: Use terminology and phrasing that resonates with motorcycle enthusiasts (e.g., "ripping," "on the dirt," "throttle therapy") while remaining accessible. Balance passion with clarity.
• •Emphasize Expertise Authentically: Showcase knowledge without being condescending. Focus on how expertise translates to customer benefits (e.g., "Our specialists ensure you get the perfect part, so you can ride with confidence").
• •Foster Community in Your Content: Encourage interaction, share user-generated content (with permission), and highlight local events or rider achievements. Use "we" and "us" to build a sense of belonging.
• •Maintain Enthusiasm Across Platforms: Whether it's a detailed blog post, a quick social media update, or a product description, let the genuine passion for motorsports shine through.
• •Be Solution-Oriented and Supportive: Frame product and service information around solving rider problems or enhancing their experiences (e.g., "Struggling to find that rare part? We’re Canada’s largest Husqvarna & GasGas OEM parts dealer – we’ve got you covered!").

Social Perception

Generally positive, especially for parts & specific brands. Legacy of Blackfoot Motosports. Seen as specialists. Improving customer experience. Trusted by partners.

Copy Examples

• •Headline: Stop Dreaming, Start Riding: Your Next Adventure Begins at BFD Moto. Body: Got that itch for the trail? The call of the open road? We get it. At BFD Moto, we're not just selling bikes and parts; we're fueling your passion. As Canada's leading Husqvarna, GasGas, and Kove specialists, we’ve got the ride and the expertise to get you where you want to go. Swing by the shop – let's talk adventure!
• •Headline: More Than Parts. It's Peace of Mind. Body: Your ride is everything. That's why BFD Moto is Canada's largest stocking dealer for Husqvarna & GasGas OEM parts. Get the right fit, fast. Because less time in the garage means more time on the dirt. Need advice? Our expert team lives and breathes this stuff.
• •Headline: Join the BFD Moto Crew! Body: From track days to trail rides, the BFD Moto community is where the adventure happens. Follow us for the latest gear drops, event news, and rider spotlights. We’re passionate about supporting our local riders and the thrill of two wheels. What are you riding this weekend? #BFDMotoCommunity
• •Headline: Unlock New Terrain with E-Bikes from BFD Moto. Body: Ever wondered what’s over that next ridge? Our range of Husqvarna and GasGas E-Bikes will take you further, faster, and with a bigger smile. Perfect for extending your adventures or discovering new trails. Come in for a chat and see how an E-Bike can transform your ride!
• •Headline: Expert Service for Peak Performance. Body: Your machine deserves the best. Our factory-trained technicians are dedicated off-road and adventure specialists, ensuring your Husqvarna, GasGas, or Kove is always ready for action. From routine maintenance to performance upgrades, trust BFD Moto to keep you ripping. Book your service today.