Brand Tone

Approachable, informative, modern, encouraging, and positive.

Brand Values

• •Quality & Efficacy
• •Accessibility & Affordability
• •Safety & Inclusivity
• •Authenticity & Self-Confidence
• •Customer-centricity

Best Practices

• •Use an approachable and friendly tone, mirroring the 'Be You Everyday' tagline.
• •Highlight key ingredients and their benefits in a clear and informative manner.
• •Emphasize the affordability and accessibility of the products.
• •Incorporate elements of Indonesian culture and beauty standards.
• •Actively engage with customers through social media and seek testimonials.

Social Perception

An emerging, promising, trustworthy, effective, and community-focused Indonesian skincare brand offering value for money.

Copy Examples

• •✨ Brighten your day with Moshiro's Day2Day Gentle Cleanser! Get that glowing skin you've always dreamed of. #Moshiro #BeYouEveryday #Skincare
• •🌸 Moshiro believes in your natural beauty! Our Dew Essence Toner will hydrate and refresh your skin, leaving you feeling confident and radiant. #MoshiroSkincare #Hydration #Confidence
• •🛡️ Protect your skin from harmful UV rays with Moshiro's Eternal Sunshine moisturizer! SPF protection and beautiful skin, all in one. #Moshiro #Sunscreen #SkincareRoutine
• •🌙 Sweet dreams and hydrated skin with Moshiro's Moonlite Ultra-Hydrating Night Cream! Wake up to a refreshed and radiant you. #Moshiro #NightCream #Hydration
• •💖 Moshiro is Halal and BPOM certified, safe for all skin types, including sensitive skin, pregnant and nursing women. Because your safety is our priority! #Moshiro #HalalSkincare #BPOMCertified