Brand Tone

Friendly and Approachable, Helpful and Accommodating, Enthusiastic and Passionate, Professional (when needed), Playful and Trendy

Brand Values

• •Personalization and Customization
• •Quality
• •Celebration and Connection
• •Small Business/Local Support
• •Hard Work and Dedication

Best Practices

• •Be Genuinely You: Let Becca's personality shine through. Use a conversational, friendly, and slightly playful tone that feels authentic to a small business owner passionate about her craft. Think "chatting with a friend about yummy cookies."
• •Focus on Connection and Celebration: Frame your products as more than just cookies – they're a way to celebrate moments, share joy, and create memories. Use words that evoke happiness, warmth, and special occasions.
• •Keep it Visually Appealing and Engaging: Use relevant emojis to add personality, especially on social media. Ask questions to encourage interaction. On platforms like TikTok, match the copy tone to the visual storytelling.
• •Highlight "NZ Made" and "Personalised": These are key differentiators. Weave them naturally into your copy to reinforce brand identity and value propositions. Emphasize the care that goes into each custom order.
• •Maintain Professionalism for Corporate Communication: While keeping the underlying warmth, adopt a slightly more polished and benefit-driven tone for corporate inquiries and materials, emphasizing reliability, quality, and customization for business needs.

Social Perception

Appreciated for Personal Touch, Seen as a Go-To for Special Occasions, Engaging and Relatable, Trusted for significant events

Copy Examples

• •Instagram Post (New Product Launch): "Say hello to our newest sweet treat! 👋🍪 Perfect for making any day a little brighter. Baked with love, right here in NZ, and ready to be personalized just for YOU! What message would you put on your cookie? #SweetsByBeccaNZ #PersonalisedCookies #NZMade #SweetTreats"
• •Facebook Ad (Wedding Season): "Planning your big day? Let us add a sweet, personal touch! ✨ Our custom wedding cookies are perfect for favours, dessert tables, or even unique name place settings. Let's bake your love story! Send us a message to chat about your dream cookies. #SweetsByBeccaWeddings #NZWeddings #CustomCookies #EdibleFavours #AucklandBaker"
• •TikTok Video Caption (Behind the Scenes): "Another busy week baking up a storm for all your special moments! 🌪️🍪 From birthdays to 'just because' treats, we love being a small part of your celebrations. Thanks for supporting our little NZ cookie dream! #SmallBusinessNZ #BakingLove #CookieLife #SweetsByBecca #BehindTheScenes"
• •Website Banner (Corporate Orders): "Impress your clients & delight your team! 🤝 Sweeten your next corporate event with custom logo cookies by Sweets by Becca. Delicious, memorable, and proudly baked in New Zealand. Get a quote today! #CorporateGiftsNZ #BrandedCookies #SweetsByBeccaCorporate #NZBusiness"
• •Email Newsletter Snippet (General Promotion): "Life's too short for boring cookies! 😉 Whether you're celebrating a milestone or just craving something sweet, our personalised cookies are here to make you smile. Each one is baked fresh with the best ingredients and a whole lot of love. Order yours today and taste the difference! #SweetsByBecca #HandmadeNZ #CookieJoy"