Brand Tone

Trustworthy, Authentic, Appreciative, Customer-Focused, Elegant, Quality-Conscious, Direct, and Informative

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Cultural Appreciation
• •Accessibility/Affordability (within the context of genuine jade)

Best Practices

• •Prioritize Authenticity and Transparency: Always lead with the genuineness of the jade. Clearly explain sourcing and the untreated nature of the products. Back this up with your strong guarantee.
• •Use Elegant and Evocative Language: Employ descriptive words that convey the beauty, quality, and cultural significance of jade (e.g., "timeless grace," "ancient allure," "serene beauty," "exquisite craftsmanship").
• •Maintain a Customer-Centric Approach: Frame your copy around the customer's experience and desires. Highlight benefits like beauty, confidence, owning a piece of heritage, and the joy of a secure purchase.
• •Be Consistent Across All Platforms: Whether it's the website, Etsy store, email, or future social media, ensure the language and core messages about authenticity, quality, and elegance remain uniform.
• •Educate and Share Stories: Briefly share information about the cultural significance of jade, different types of jade, or the story behind specific designs. This adds value and reinforces the brand's expertise and passion for their products.

Social Perception

Highly Positive Customer Experiences, Trustworthy Seller of Authentic Jade, Good Value, Limited Broader Online Presence (beyond Etsy)

Copy Examples

• •Headline for a new collection: "Unveiling Our Latest Treasures: Authentic Jadeite, Exquisitely Crafted for You."
• •Social media post (if they establish a presence): "Each piece of Chicago Jade tells a story of ancient allure and modern elegance. Discover authentic, untreated jadeite sourced with care. #ChicagoJade #RealJade #JadeJewelry #TimelessElegance"
• •Email to mailing list: "Dear Jade Enthusiast, explore our newest arrivals, each piece guaranteed authentic and chosen for its exceptional beauty. Plus, enjoy complimentary shipping on us. Because you deserve the finest."
• •Product description snippet: "Experience the serene beauty of genuine Burmese jadeite. This [Product Name] is more than an accessory; it's a piece of heritage, guaranteed authentic for your peace of mind."
• •About Us section snippet: "At Chicago Jade, authenticity isn't just a promise, it's our foundation. We travel to the source, ensuring every piece of jadeite we offer is untreated, of the highest quality, and brings timeless elegance to your collection."