Brand Tone

Trendy and Fashion-Forward, Youthful and Energetic, Confident and Bold, Aspirational yet Accessible, Direct and Promotional

Brand Values

• •Style & Trendiness
• •Variety & Selection
• •Affordability (Relative)
• •Self-Expression
• •Online Community (Emerging)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., trendy, confident, youthful, direct), key vocabulary, emojis to use/avoid, and sentence structure preferences. Share this with anyone creating content.
• •Know Your Audience: Deeply understand the target demographic (likely young, fashion-conscious individuals). Use language, references, and platforms they resonate with (e.g., current slang if appropriate, engaging questions on social media).
• •Consistency Across Platforms: While the format may change (e.g., shorter copy for X, more visual for Instagram), the core brand voice should remain consistent. A customer should feel they are interacting with the same "Celidior personality" everywhere.
• •Focus on Benefits & Aspiration (with a touch of urgency): Highlight how the clothes will make the customer *feel* (e.g., confident, stylish, ready for an event) and look, often incorporating a sense of newness or limited availability to encourage purchase.
• •Use Visuals to Reinforce Tone: Ensure the photography, videography, and graphic design align with the copy's tone. For Celidior, this means vibrant, high-quality, and trendy visuals that complement the youthful and confident voice. The copy should feel like a natural extension of what is seen.

Social Perception

Seen by many as a go-to for trendy, Instagrammable outfits at reasonable prices. Customers appreciate the wide variety of styles that allow them to keep up with fast-fashion trends. The visual appeal of the clothing is a strong positive driver.

Copy Examples

• •Instagram Post (New Arrival - Dress): *Image: Model confidently wearing a new, stylish dress.* Copy: "Stop scrolling 🥵 Your next obsession just dropped. The 'Midnight Muse' dress is here to own the night. Tap to shop before it’s gone! ✨ #Celidior #NewCollection #DressToImpress #NightOut" Tone: Confident, trendy, direct, aspirational.
• •Email Subject Line (Sale Promotion): Copy: "🔥 Hot new styles just hit SALE! Up to 50% OFF – Don't miss out, babe! 😉" Tone: Energetic, promotional, youthful, direct.
• •TikTok Video Caption (Styling Video): Copy: "3 ways to slay in our new 'City Chic' blazer 💅 Which look is your fave? Drop a comment! 👇 #CelidiorStyle #OOTDInspo #FashionHacks #BlazerLook" Tone: Youthful, engaging, trendy, community-focused.
• •Website Banner (Homepage): Copy: "Define Your Moment. Discover the latest trends and unleash your inner icon with Celidior. Shop New Arrivals." Tone: Aspirational, confident, fashion-forward, direct.
• •Facebook Ad (Targeting users interested in festival fashion): Copy: "Festival season is CALLING! 📞✨ Get ready to turn heads with Celidior's new 'Desert Bloom' collection. Think bold prints, flowy fits & all the vibes. Shop the looks that will make you shine! #CelidiorFestive #FestivalFashion #SummerStyle #BohoChic" Tone: Energetic, trendy, aspirational, direct.