Brand Tone

Elegant & Stylish, Empowering & Respectful, Quality-Focused, Approachable & Friendly

Brand Values

• •Modesty
• •Quality & Craftsmanship
• •Elegance & Style
• •Empowerment
• •Ethical Practices

Best Practices

• •Always Emphasize Empowerment and Elegance
• •Highlight Quality and Craftsmanship
• •Use Inclusive and Respectful Language
• •Maintain Visual and Textual Cohesion
• •Develop a Brand Lexicon

Social Perception

Building a community around modest fashion, positioning itself as a provider of choice for women seeking stylish and quality options. Positive perception among its immediate audience on social media. Broader public perception is difficult to gauge due to the lack of widespread third-party reviews and potential confusion with other similarly named businesses.

Copy Examples

• •Headline: Embrace Your Elegance. Discover Asray. Body: At Asray, we believe modesty is a canvas for style. Explore our curated collection of high-quality abayas, hijabs, and apparel, thoughtfully designed to empower you with grace and confidence. Shop now and redefine your elegance. Call to Action: Explore the Collection
• •Headline: Crafted for You. Designed for Modesty. Body: Experience the luxurious feel of premium fabrics and the beauty of contemporary modest design. Each Asray piece is a testament to quality craftsmanship, created to make you feel effortlessly chic and comfortable. Call to Action: Discover Your Perfect Piece
• •Headline: Modesty, Magnified. Style, Redefined. Body: Why choose between your values and your style? Asray brings you fashion-forward modest wear that celebrates both. Feel beautiful, feel empowered, feel uniquely you. Call to Action: Shop New Arrivals
• •Headline: The Essence of Modest Sophistication. Body: From timeless hijabs to elegant prayer sets, Asray offers pieces that seamlessly blend tradition with modern trends. Elevate your wardrobe with our commitment to quality and style. Call to Action: View Lookbook
• •Headline: Find Your Strength in Style. Body: Asray is more than just clothing; it's a celebration of your identity. Our designs are created to honor your choice of modesty with elegance and flair. Step out with confidence. Call to Action: Join the Asray Community