Brand Tone

Helpful and Customer-centric, Professional and Trustworthy, Community-focused and Approachable, Problem-solver

Brand Values

• •Service: Providing excellent, friendly, and helpful customer service
• •Cleanliness: Maintaining clean and well-lit facilities
• •Ease/Convenience: Striving to make the storage rental process simple, quick, and hassle-free
• •Security: Ensuring the safety of customers' belongings through features like video surveillance and secure access
• •Community Responsibility: Giving back to the communities they serve through charitable initiatives
• •Integrity and Trust: Being a family-owned business with a long history in the industry

Best Practices

• •Prioritize 'Easy, Clean, Service': Consistently weave these core values into all communications, from website copy to social media posts and customer service interactions. Copy should be supportive and solution-oriented.
• •Highlight Security and Trust: Reassure customers about the safety of their belongings by mentioning security features and the company's commitment to providing a trustworthy service.
• •Showcase Community Connection: Where applicable for the Indian market, talk about local involvement or how the service benefits the local community, mirroring the global brand's 'Store It Forward' ethos.
• •Avoid jargon and keep language accessible.
• •Maintain a consistent tone across all platforms to reinforce brand recognition and build customer trust.

Social Perception

Generally perceived as a reliable and customer-focused self-storage provider, Recognized for its commitment to clean facilities and helpful staff, Seen as a growing and established company with a strong international presence, The 'Store It Forward' program likely contributes to a positive perception regarding social responsibility

Copy Examples

• •Storage solutions made easy, clean, and friendly.
• •Secure and reliable storage for your peace of mind.
• •Supporting our community through the Store It Forward program.
• •Declutter your life with our convenient storage options.
• •Your trusted partner for all your storage needs.