Brand Tone

Warm, passionate, educational, and evocative, with a focus on natural well-being and authenticity.

Brand Values

• •Authenticity
• •Benevolence
• •Transparency
• •Durability/Sustainability
• •Trust
• •Passion
• •Well-being

Best Practices

• •Maintain Transparency in Descriptions: Clearly state the origin of stones (if known and relevant), their authenticity, and any handmade aspects, reinforcing the brand's value of transparency.
• •Incorporate Values Naturally: Weave in words and phrases that reflect authenticity, passion, well-being, and connection to nature in product descriptions, social media posts, and blog content.
• •Foster Community & Connection: Encourage interaction by asking questions related to well-being, experiences with stones, or personal intentions, aligning with the value of benevolence and building a supportive community.
• •Use evocative language that highlights the beauty, energy, and benefits of the stones.
• •Provide educational content that guides customers in their choices and understanding of the stones.

Social Perception

A trusted and passionate source for natural stones and lithotherapy, known for authenticity, transparency, and a commitment to customer well-being. Perceived as a community-focused brand that values connection and education.

Copy Examples

• •"Discover the harmonizing energy of our Black Tourmaline. Known for its grounding properties, this stone helps protect you from negative energies and promotes a sense of security and well-being."
• •"Our Shamballa bracelets are not just accessories; they are symbols of peace, compassion, and good fortune, handcrafted to bring balance to your life."
• •"Embrace the soothing energy of our natural amber bracelets for babies, designed to provide comfort and promote calmness."
• •"Each stone in our collection is carefully selected and comes with a certificate of authenticity, ensuring you receive a genuine piece of nature's artistry."
• •"At Litho Natura, our mission is to help you radiate from the inside out. Explore our range of natural stones and jewelry, each chosen with passion and designed to enhance your well-being."