Brand Tone

Aspirational & Inspiring, Friendly & Approachable, Helpful & Educational, Positive & Upbeat, Authentic (Relatively)

Brand Values

• •Quality & Aesthetics
• •Empowerment & Creativity
• •Community & Connection
• •Accessibility & Ease of Use
• •Passion & Adventure

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, friendly, helpful), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content for the brand.
• •Know Your Audience Deeply: Understand their aspirations, pain points, and the language they use. Tailor your copy to resonate with them authentically. For Kris & Kierst, this means understanding the desires of content creators.
• •Focus on Benefits, Not Just Features: Instead of just saying "Lightroom presets," explain how they will "effortlessly elevate your photos and create a stunning, cohesive Instagram feed."
• •Maintain Consistency Across All Channels: Whether it's the website, email, social media, or ad copy, the tone should feel familiar and reinforce the same brand personality. Use similar vocabulary and sentence structures.
• •Inject Personality (Authentically): Share stories, use relatable language, and let the passion of Kris and Kierst shine through. For example, referencing their own travel experiences when talking about presets designed for travel photos. However, ensure this personality aligns with the established brand voice.

Social Perception

Positive, Inspirational, Trustworthy (within their niche), Modern & Trendy, Potentially seen as "Influencer Brand"

Copy Examples

• •Instagram Post (promoting a new preset pack): Dreaming of that perfect sun-kissed glow on your travel photos? ✨ Our NEW 'Golden Hour' preset pack is here to make it happen! Effortlessly transform your everyday snaps into breathtaking memories. Swipe to see the magic! ➡️ Link in bio to elevate your feed! #KrisAndKierstPresets #PhotoEditing #TravelPhotography #ContentCreator #GoldenHour
• •Email Subject Line (for a blog post announcement): Unlock a Pro Photographer's Secrets: Our Top 5 Tips for Stunning Portraits! 📸
• •Website Banner (for a sale): Create the Content You've Always Imagined! ✨ Get 20% OFF all presets & LUTs this week only. Your journey to a more beautiful feed starts now!
• •Product Description Snippet (for a Video LUT): Tired of flat, uninspired videos? Our 'Cinematic Vibes' LUT pack instantly adds depth, mood, and a professional touch to your footage. Perfect for vlogs, travel diaries, and social shorts. Just import, apply, and wow your audience! 🎬
• •Facebook Ad Copy (targeting aspiring creators): Stop dreaming, start creating! 🌟 Kris & Kierst presets give you the power to edit photos like a pro, even if you're just starting out. Join thousands of happy creators transforming their images. Discover your signature style today! 👇 [Link to Shop]