Brand Tone

Enthusiastic and Fun-Loving, Community-Focused and Inclusive, Passionate and Designer-Driven, Approachable and Service-Oriented

Brand Values

• •Fun and Engagement
• •Quality and Replayability
• •Inclusivity and Community
• •Innovation
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Embrace the Fun: Inject enthusiasm and playfulness into your language. Use lively verbs and don't be afraid of a little humor, especially when highlighting the social and party aspects of games.
• •Focus on Shared Experiences: Frame games as a way to connect with friends and family. Highlight the laughter, discussion, and memorable moments that your games create, reinforcing the community value.
• •Highlight Replayability and Depth (The "New Classics" Angle): Emphasize the strategic depth and endless possibilities that make your games enjoyable over and over. Use phrases that suggest lasting value and a timeless appeal.
• •Be Inclusive and Welcoming: Ensure your language invites everyone to the table. Talk about accessibility and the joy of gaming for all ages and types of players, reflecting the company's commitment to inclusivity.
• •Show, Don't Just Tell, the Passion: Let the team's genuine love for games shine through. Share behind-the-scenes content, designer insights (like Ted Alspach's involvement), and the excitement for new releases to connect with fellow enthusiasts on a personal level.

Social Perception

Positive: Generally, Bezier Games is well-regarded within the board gaming community for producing high-quality, engaging, and innovative games. Their One Night Ultimate Werewolf series and games like Suburbia and Castles of Mad King Ludwig are particularly well-known and praised. Customer service is frequently lauded.

Copy Examples

• •Headline: Unleash the Werewolf (or the Alien, or the Vampire!) Body: Grab your friends, download the app, and dive into a night of hilarious deception with One Night Ultimate Werewolf! Who can you trust? (Probably no one. It's more fun that way!) #OneNightUltimate #BezierGames #PartyGameFun
• •Headline: Build Your Dream (Slightly Mad) Castle! Body: King Ludwig demands extravagance! In Castles of Mad King Ludwig, every room is a new adventure. Design the wackiest, most wonderful castle and become the master architect. What will your masterpiece look like? Share your creations! #CastlesOfMadKingLudwig #StrategyGames #BoardGameNight
• •Headline: Your City. Your Rules. Your Suburbia. Body: Become a city-planning mastermind in Suburbia! Balance commerce, community, and reputation to build the ultimate borough. Endless replayability means no two cities are ever the same! What will your Suburbia be known for? #SuburbiaGame #BezierGames #CityBuilding
• •Headline: Join the Wolfpack! 🐺 Body: Exclusive deals, sneak peeks, and a community that howls together! Our Wolfpack membership gets you closer to the games you love and the people who play them. Sign up and let the games begin! #BezierGames #Wolfpack #BoardGameCommunity
• •Headline: Game Night Just Got an Upgrade! ✨ Body: At Bezier Games, we make "the new classics" – games so fun, you'll be playing them for years! Rich themes, addictive interaction, and quality you can feel. Ready for your next favorite game? #NewClassics #TabletopGames #FamilyFun