Brand Tone

Empowering, Inclusive & Welcoming, Friendly & Approachable, Authentic, Supportive

Brand Values

• •Self-Esteem & Empowerment
• •Inclusivity
• •Authenticity
• •Body Positivity
• •Customer Focus & Service
• •Community Engagement
• •Individuality

Best Practices

• •Champion Inclusivity Visually and Verbally: Consistently use images featuring a diverse range of women (ages, sizes, ethnicities) across all platforms. Employ language that is explicitly welcoming to "all women," "every body," and "every age." Reinforce the message that your fashion is for everyone.
• •Lead with Empowerment and Authenticity: Craft messages that focus on the *feeling* clothes evoke—confidence, beauty, comfort, self-expression—rather than solely on aesthetics. Encourage individuality and the freedom to be oneself, aligning with the "beyourself" ethos.
• •Maintain a Consistently Friendly and Approachable Voice: Use warm, conversational language that feels genuine and relatable. When interacting on social media or via customer service, ensure responses are helpful, kind, and embody the brand's motto: "be kind, be genuine, be honest, be yourself."
• •Clearly Communicate the Color-Dot Sizing Philosophy: Regularly and simply explain the benefits of the color-dot sizing system. Frame it as a positive tool for finding the best *fit* and a way to reduce the often-negative focus on numerical sizes, thereby promoting body acceptance and a more joyful shopping experience.
• •Weave Brand Values into Storytelling: Go beyond product descriptions. Share content that highlights the brand's mission (promoting self-esteem), community involvement (pop-ups, past donations), and the journey of the brand. This builds a narrative that resonates with customers on a deeper level and reinforces the values beyourself boutique stands for.

Social Perception

A brand that genuinely aims to make women feel good about themselves, irrespective of their size. Its unique color-dot sizing system is recognized as a significant and positive differentiator, helping to alleviate size-related stress in shopping. Known for its commitment to size inclusivity and for providing a welcoming shopping experience (both in its past physical locations and implied in its current online/pop-up model). Viewed as a local business with connections to its community. Offers fashionable and distinct clothing items.

Copy Examples

• •Headline: "Your Style. Your Story. Your Fit. (Hint: It's not a number)." Body: "At beyourself boutique, we celebrate you. Not your size. Discover fashion that feels as good as it looks, designed to let your true self shine. #BeYourselfAlways"
• •Social Media Post: "Hello gorgeous! ✨ Ready to meet your next favorite outfit? Our new arrivals are here, filled with pieces for every body, every age, every beautiful you. Because confidence is your best accessory. Shop online or find us at our next [City] pop-up! #beyourselfboutique #InclusiveFashion #FeelGoodFashion"
• •Email Subject: "Permission to feel amazing? Granted." Body: "Life’s too precious for clothes that don’t make you feel incredible. Explore our latest collection, curated to celebrate your unique style and spirit. With our signature color-dot sizing, finding that perfect, feel-good fit is always a joy, never a judgment. #WearYourConfidence #beyourself"
• •Product Description Snippet (for a versatile top): "More than just a top, it’s an invitation to own your day. Style it your way, wear it with confidence, and let your personality radiate. Our unique color-dot system means you get a fit that truly honors your shape. #StyleFreedom #beyourselfonline"
• •Pop-Up Event Invitation: "We’re popping up in [Location]! 🎉 Come share some good vibes, explore beautiful clothes, and let us help you find pieces that make you say, 'This is so ME!' Expect a welcoming space where every woman is celebrated. See you there! #beyourselfCommunity #ShopLocalLove #FashionForEveryBody"