Brand Tone

Discreet and Professional, Informative and Product-Focused, Approachable and Slightly Playful/Enticing, Customer-Oriented, Enthusiastic

Brand Values

• •Privacy and Discretion
• •Customer Satisfaction
• •Product Variety and Availability
• •Accessibility to Pleasure
• •Normalizing Adult Product Use
• •Joy and Excitement

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize Discretion in Language
• •Balance Enticement with Information
• •Know Your Platform, Adapt Your Tone
• •Regularly Review and Audit Content

Social Perception

Reliable online retailer for adult goods; a niche provider; a community that is comfortable engaging with this type of content.

Copy Examples

• •Headline (Website Banner for New Product): Discover Your New Favorite Secret. ✨ Explore our latest collection for enhanced pleasure.
• •Tweet (Product Promotion): Ready to turn up the heat? 🔥 Our [Product Name] is back in stock! Perfect for solo nights or adventurous couples. 😉 Discreet shipping always. #BeYourLover #AdultPlay #[ProductName]
• •Product Description Snippet (for a female-oriented toy): Crafted for your ultimate satisfaction. The [Product Name] features [Key Feature 1] and [Key Feature 2], designed to help you explore new levels of bliss. Your journey to self-love starts here.
• •Email Subject Line (for a sale): 🤫 Psst... Your Private Indulgence Just Got More Affordable! Up to 20% Off!
• •Instagram Post Caption (if they were to use it, adapting for stricter platforms): Self-care comes in many forms. Explore our curated selection designed for your personal well-being and joy. Link in bio for a more delightful you. #SelfCareSunday #PersonalWellness #JoyfulLiving