Brand Tone

Inspirational and Empowering

Brand Values

• •Authenticity
• •Individuality
• •Community

Best Practices

• •Lead with the Mission: Always circle back to the core message of embracing individuality and authenticity. Use copy to reinforce the "why" behind the brand.
• •Use "You"-Centric Language: Frame messages around the customer. Phrases like "Your Power," "Your Story," and "Be You" make the message personal and empowering.
• •Foster Community: Consistently use words like "family," "community," and "MVMNT" to reinforce the sense of belonging. Encourage user interaction with questions and calls to share their stories.
• •Keep it Inspirational: The tone should always be uplifting. Use active, positive verbs and language that motivates and encourages rather than just describes product features.
• •Be Direct and Heartfelt: Avoid overly complex corporate jargon. The brand's strength lies in its simple, direct, and sincere mission. Let this authentic voice shine through in all copy.

Social Perception

A Positive and Motivational Movement, perceived as a purpose-driven movement rather than just a clothing retailer, fostering a personal connection and supportive community.

Copy Examples

• •Engineered for comfort, designed to remind you of your power. Our new Essential Hoodie isn’t just a layer; it’s a statement. Be bold. Be authentic. Be you. #BeYouMvmnt #JoinTheMvmnt #Individuality
• •Headline: Clothing that celebrates you. Sub-headline: We make quality apparel that serves as a reminder of your unique strength. Welcome to the MVMNT.
• •Subject: You are the MVMNT. Body: We're more than a brand, we're a family. And you're at the heart of it. This week, we're celebrating the stories that make us unique. Here’s to embracing your journey, your power, and your style.
• •Headline: Wear Your Story. Body: At BE YOU MVMNT, we believe your clothes should be a reminder of your individual power. Shop our collection of inspirational apparel and join a community that celebrates authenticity. Free shipping on your first order!
• •The 'Embrace' Tee is more than just soft cotton. It’s a daily reminder to embrace who you are. With a classic fit and durable print, it’s made to accompany you on your unique journey. Because you are the brand.