Brand Tone

Energetic, performance-driven, and quality-conscious, with a strong emphasis on the sensory experience (flavor) and a motivational push towards self-improvement.

Brand Values

• •Quality
• •Transparency
• •Efficacy & Performance
• •Taste & Enjoyment
• •Integrity & Trust
• •Hard Work & Discipline
• •Pride
• •Strength
• •Innovation

Best Practices

• •Champion the "Beyond" Philosophy: Consistently use language that inspires pushing limits, exceeding expectations, and continuous improvement. This reinforces the brand name and its core message.
• •Amplify Flavor with Vivid Language: Use descriptive, enthusiastic, and sensory words when discussing product tastes. Make flavor a key differentiator and an exciting part of the brand experience.
• •Maintain a Confident, Not Arrogant, Stance: Project confidence in product quality and efficacy, backed by transparency, but avoid guarantees of "impossible results," aligning with the brand's honest approach.
• •Ground Motivation in Effort: While aspirational, always tie the benefits of the supplements back to the user's hard work, discipline, and dedication, reinforcing the brand's philosophy.
• •Be Transparent and Informative: Even in marketing copy, subtly reinforce the commitment to high-quality, known ingredients and transparent formulas. This builds trust and aligns with the brand's founding principles.

Social Perception

Positive association with flavor and quality, appreciation for potent formulas, recognized as a premium Canadian brand.

Copy Examples

• •Headline: Your Best Just Got Better. Body: Don't just chase your limits—obliterate them. Beyond Yourself delivers transparent formulas and insane taste, because your hard work deserves the highest quality fuel. Ready to go beyond?
• •Headline: Taste the Obsession. Feel the Results. Body: We're relentless about flavour and fanatical about quality. Beyond Yourself supplements are crafted to make your journey as delicious as it is powerful. No hype, just pure, potent performance.
• •Headline: Pride. Discipline. Strength. It’s In Our DNA—And Soon, Yours. Body: Fuelled by these core values, Beyond Yourself is committed to helping you unlock your ultimate potential. Experience supplements built with integrity, for results you can feel.
• •Headline: Beyond the Hype. Beyond the Ordinary. Beyond Yourself. Body: Tired of empty promises? We deliver premium, transparently-dosed supplements that amplify your effort. It's time to fuel your ambition with products you trust.
• •Headline (Product Specific - Pre-Workout): Unleash a New Level of Intensity. Body: With Beyond Yourself's [Pre-Workout Name], experience explosive energy, laser focus, and flavours that kickstart your motivation. Clinically-dosed ingredients, zero compromise. Your workout will thank you.